Celebrating terra alma. (part 1)
Three years ago, inspired by outspoken female leads in shows such as Game of Thrones and Marvelous Mrs. Maisel, I embarked on a journey fueled by a desire to create change and an industry slow to do so. It was a moment that signaled the beginning of something truly special.
My name is Edie Weintraub, and this is the story of how I founded my boutique women owned retail real estate firm, a venture aimed at championing the underrepresented voices in the industry not only for my colleagues but for our clients — women and minority small businesses.
My path to founding this firm was anything but straightforward. It was born from a pivotal moment in my career when I faced a significant setback. I had applied for a business development role at a previous company, one that prided itself on its extensive portfolio and market dominance. Having secured local and regional tenants to represent for years, I felt I was the right person for the role, as I saw the world of retail real estate continuing to downsize the size of their spaces in order to open more locations. Despite bringing a wealth of experience and a fresh perspective, I was turned down for the role. The reason? How dare I be so bold as to think that I deserved a seat at the table.
Recently reading Kathryn Finney’s book, Build the Damn Thing, she says it best:
“Lucky for me, I was born with a "IDGAF" gene and a natural tendency to ignore those who attempt to limit me, a tendency fostered by parents who never once told me what I shouldn't or couldn't do."
I realized that if the doors weren't open for me, they likely weren't open for others like me either. Small businesses, especially those run by women and minorities, often face uphill battles in finding their footing in the competitive landscape of retail real estate. They needed an advocate, someone who understands their challenges firsthand, who can guide them through the maze of market dynamics with empathy and expertise.
And so, with a heart full of passion and a clear goal of making a difference, I founded my own firm in 2021. My mission was clear: to provide a platform where every business, regardless of its background, could receive the support and opportunities needed to thrive. This wasn't just about real estate; it was about leveling the playing field and ensuring that diversity and inclusion are more than just industry jargon—they are the foundation of how we operate.
It's been a journey marked by growth, challenges, and countless success stories. Our firm has become more than just a business; it's a community.
A community where women and minority entrepreneurs come not just for real estate needs but for empowerment and support as they navigate the often daunting journey of business ownership.
I'm reminded of the power of resilience and the importance of paving the way for others. My story is a testament to the fact that rejection is not the end but a beginning. It's a call to action for anyone who's ever been told they don't fit the mold.
Your unique perspective and determination are exactly what the world needs.
Here's to breaking barriers, building bridges, and believing in the beauty of your dreams. The journey is far from over, but together, we're creating a future where everyone has a place to shine.
