One Overton – Café as a Leasing Catalyst

Challenge

One Overton, a Class A office building in Atlanta, had a prime ground-floor retail space sitting vacant. The ownership team knew it could be more than just another café — it could be a powerful amenity to elevate the building’s profile, attract new tenants, and create a sense of community within the property.

The challenge? Finding an operator who could bring both operational excellence and an atmosphere that resonated with today’s office users.

Approach

Terra Alma stepped in to:

• Preview and position the space to appeal to high-quality food and beverage operators.

• Vet potential tenants not just on their financials, but also on their hospitality experience, operational fit, and ability to create a welcoming environment.

• Leverage our hospitality network to identify an operator with a proven track record in both customer experience and brand appeal.

• Negotiate favorable lease terms that ensured a win-win for both the landlord and the tenant, while securing a long-term commitment.

Throughout the process, we provided ownership with market insight on competitive amenity offerings, ensuring the selected concept would differentiate One Overton from other office properties in the area.

Results

• A strong café operator was secured, bringing a vibrant, high-quality food and beverage experience to the building’s lobby.

• The café quickly became the first stop on all office leasing tours — creating an immediate “wow” factor for prospective tenants.

• The building’s leasing team reported that the café played a direct role in helping close two new office leases.

• Existing tenants expressed higher satisfaction with building amenities, strengthening retention.