what we’re thinking.

Edie Weintraub Edie Weintraub

What National Chains Don’t Tell You About Downtowns

National chains bring familiarity—but local businesses bring soul. At Terra Alma, we believe vibrant downtowns are built on the character, creativity, and connection that local operators offer. They don’t just fill space—they build community, spark foot traffic, and turn visitors into regulars. We help cities curate places people truly want to be.

Read More
Edie Weintraub Edie Weintraub

How to Build a Downtown People Want to BELONG to.

Discover the formula for attracting foot traffic to walkable downtowns. Learn how to turn visitors into regulars through smart retail curation, emotional connection, and community-driven design strategies from Terra Alma.

Read More
Edie Weintraub Edie Weintraub

You Were Born an Original. Don’t Let Your City Die a Copy

Downtown Charleston is in crisis — and it’s not just about rising rents or closing restaurants. It’s a warning for every city losing its walkability, small business community, and soul. As a retail strategist and placemaking consultant, I’m sounding the alarm: if we don’t protect what makes each city unique, we risk turning our neighborhoods into lifeless copies. Here’s what Charleston’s “downtown death spiral” teaches us — and how we can design cities that thrive through human connection, local culture, and walkable streets.

Read More
Edie Weintraub Edie Weintraub

Walkability and Home Values

In every workplace, there is always space for potential collaboration! Does your office building have a currently vacant cafe? terra alma collaborates with office owners to reopen the café with a new operator not only to satisfy the appetites of your current tenants but also to attract new ones!

Read More
Carol Morgan Carol Morgan

Café Conversion: A Win-Win for Companies & Tenants

In every workplace, there is always space for potential collaboration! Does your office building have a currently vacant cafe? terra alma collaborates with office owners to reopen the café with a new operator not only to satisfy the appetites of your current tenants but also to attract new ones!

Read More
Edie Weintraub Edie Weintraub

Curating the Perfect Tenant Mix: Building Spaces That Thrive

Want to transform your property into a thriving destination? Learn the art of curating the perfect tenant mix to attract the right tenants, enhance community connections, and boost profitability. From local gems to national favorites, we reveal the secrets to creating spaces that truly thrive. 🌟 Read more!

Read More
Carol Morgan Carol Morgan

The Reinvention of Malls

Once the epicenter of consumer culture, traditional malls have encountered formidable challenges in recent years.

Read More
Carol Morgan Carol Morgan

The Benefits & Buzz of Reimagining Surplus Office Space

The new modern landscape leaves many companies with spare space that grows dusty by the minute. These vacant areas represent more than wasted square footage—they are missed growth opportunities! Breathing new life into underutilized areas is a win-win scenario, creating revenue streams and fostering positive community and environmental impacts.

Read More
Carol Morgan Carol Morgan

Atlanta’s Rising Neighborhoods in Commercial Real Estate

As your trusted guide in the ever-changing landscape of Atlanta’s commercial real estate sector, terra alma understands that location is paramount. We excel at staying ahead of the curve and identifying flourishing corners of the city, as well as up-and-coming ones.

Read More
Carol Morgan Carol Morgan

Ditch the Bland, Embrace the Blend with Resimercial Design

Picture work, residential and retail spaces that breathe with life and ingenuity! A trend taking Atlanta’s work-live-place locations by storm, resimercial projects are transforming typically lifeless design into havens in the heart of the city.

Read More