The Cool Factor: How to Attract Indie Brands Locals Love

What makes a downtown magnetic?
It’s not another chain or logo mural. It’s indie brands—the soulful, story-driven businesses locals love.

In our latest blog, we break down how to attract these brands, curate the right tenant mix, and build the kind of place people brag about bringing their friends to.

✨ Cool isn't just a vibe—it's a strategy.