Challenge

Yoga Six, a boutique fitness concept newly acquired by Xponential Brands, was seeking to establish a strong presence in the Atlanta market while laying the groundwork for multi-city expansion.

With franchisees eager to open in competitive, high-traffic trade areas, the brand needed a strategic market entry plan that aligned each site with ideal customer demographics, lifestyle patterns, and brand identity.

Approach

Terra Alma was engaged to:

• Develop a market entry strategy for Atlanta, identifying trade areas with the highest potential for boutique fitness success.

• Consult franchisees on trade area analysis, competitive mapping, and lease negotiations.

• Leverage industry relationships to access premium retail spaces that balanced visibility, accessibility, and brand fit.

• Advise on expansion opportunities in Charleston, Charlotte, and Nashville to replicate Atlanta’s success model.

Results

• Secured four prime Yoga Six locations in the Atlanta market.

• Provided guidance on multi-city expansion into Charleston, Charlotte, and Nashville.

• Positioned the brand for sustainable growth through data-driven site selection and hospitality-informed advisory.