Challenge

Tropical Smoothie Cafe, headquartered in Atlanta, was positioned for rapid growth with multiple franchise groups already approved for expansion.

The challenge was coordinating market strategy and site selection for twelve different franchisees, each with aggressive timelines, while maintaining consistent brand standards and securing prime locations in competitive trade areas.

Approach

Terra Alma was engaged to:

• Lead market entry strategy for each franchise group, aligning trade area selection with target demographics, traffic patterns, and co-tenancy opportunities.

• Coordinate across multiple franchisees to avoid market overlap and ensure equitable access to high-potential sites.

• Leverage relationships with landlords and developers to secure sought-after retail spaces ahead of competitors.

• Provide lease negotiation support to protect franchisee profitability and operational efficiency.

Results

• Secured over 20 Tropical Smoothie Cafe locations in just two years for twelve separate franchise groups.

• Delivered a streamlined expansion process that accelerated openings while protecting brand cohesion.

• Strengthened Tropical Smoothie Cafe’s footprint in Georgia and surrounding Southeast markets.