Edie Weintraub
Retail & Placemaking Strategist
Founder of Terra Alma.
Advising developers, cities + growth-stage brands on building places people love.
I lead Terra Alma as a strategic partner to developers, cities, and brands - stepping in early to shape retail vision, curate operators, and design activation plans that my team and I help bring to life.
Why Terra Alma Exists
I started Terra Alma because I’m obsessed with how people actually live, walk, eat, and gather.
After 20+ years in retail real estate and studying neighborhoods in 29 countries, I wanted a firm that treated retail + restaurants as the heartbeat of a place, not as an afterthought once the buildings were done.
Places We’ve Helped Bring to Life
Every community builds retail. Not every community builds a heartbeat.
When you weave the right mix of restaurants, shops, and gathering spaces into a development, you’re not just filling storefronts — you’re creating the places where neighbors meet, kids grow up, and stories begin. This is what turns a location into a legacy.
79% of Americans say walkable access to shops and parks is important.
90% of Millennials & Gen Z will pay more for it.
Homes in walkable communities sell for $500–$3,000 more per Walk Score point.
Walkable retail boosts rents by 27–54% and accelerates sales velocity.
When you give people somewhere to gather, linger, and connect, you don’t just fill space — you create loyalty, pride, and value that compounds over time.
Why It Works
The Ripple Effect
When retail is planned with intention, it sparks more than commerce:
Sales Velocity – Homes sell faster and at higher price points.
Brand Story – PR teams excited to share the news and influencer buzz increase.
Community Bonds – Neighbors connect and stay engaged.
One coffee leads to a conversation.
That conversation leads to a friendship.
And over time, those friendships weave into the identity of your community.
Media + Press
Speaking, Podcast & Community
April 2026
6 | Table for Twelve | [Host] Atlanta, GA
May 2026
4-7 | ULI Spring Conference | [Speaker] Nashville, TN
May 2026
12-16 | CNU Spring Conference | [Speaker] AR
June 2026
8 - 10 | FAB | [Speaker] Charleston, SC
October 2026
26 - 29 | ULI Fall Conference | [Attendee] Miami, FL
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March 2026
2-4 | ECG/Econmic Development Summit | [Speaker] Jekyl Island, GA
Past engagements
February 2026
17 -19 | National Home Builders Show | [Speaker] Orlando, FL
January 2025
23 | Sharpen Conference | Chef Deb [Speaker] Ft. Worth, TX
26 | Global Culinary Conference | Feed the Soul Foundation [Speaker] Houston, TX
March 2025
6 | Table for Twelve | [Host] Atlanta, GA
June 2025
8 | FAB | Strategy/Leadership& Talent (Speaker) Charleston, SC
September 2025
5 | Table for Twelve | [Host] Atlanta, GA
8-10 | NAIOP Converge | (Speaker) Toronto, Canada
16-17 I Master Plan Council at New Home Trends Summit (Speaker) Charleston, SC
October
15-16 | ICSC Southeast | (Attendee) Atlanta, GA
22- 24 | Prosper Accelerate | (Speaker) Dallas, TX
November
4-5 | ULI FALL | (Attendee) San Francisco, CA
December 2025
6 | Table for Twelve | [Host] Atlanta, GA