https://www.terraalma.com/insights daily 0.75 2026-04-02 https://www.terraalma.com/insights/what-is-incremental-retail-ground-floor-strategy-for-developers-terra-alma monthly 0.5 2026-04-02 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/ba78c3b8-852e-4ae1-8f7d-5c999b0de6f9/PJ_Photography_TerraAlma-203.jpg INSIGHTS - What Is Incremental Retail? A Ground-Floor Strategy for Developers Who Want To Sell or Lease Faster - The ribbon gets cut. The residents move in. A coffee shop opens, does okay. A yoga studio comes and goes. We've seen it happen in master-planned communities. In mixed-use developments. In emerging downtowns that should have become destinations but didn't quite get there. The problem isn't the real estate. It's the strategy or the absence of one. Celebrating South Downtown’s newest addition - Delilah’s Everyday Soul (South Downtown) https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/03bdf2af-340f-4142-b9c9-fe4c460e236c/20201017_104728.jpg INSIGHTS - What Is Incremental Retail? A Ground-Floor Strategy for Developers Who Want To Sell or Lease Faster - What incremental retail actually means, Incremental retail is terra alma's framework for activating ground-floor space through curated, phased, human-scale operator placement. The idea is simple: not all of the ground floor needs to be filled on day one. What it needs is the right operators in the right sequence, activated in a way that builds momentum over time. That means starting with uses that generate daily traffic coffee, breakfast, grab-and-go, neighborhood services. Then layering in evening and weekend draws: wine bars, chef-driven concepts, experiential retail, as the community matures. Each operator builds on the last. The place develops a rhythm. People start coming back because there's a reason to. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1775135526273-VRW9D5J4VZM18H7QHLJ6/unsplash-image-8IKf54pc3qk.jpg INSIGHTS - What Is Incremental Retail? A Ground-Floor Strategy for Developers Who Want To Sell or Lease Faster - Why it matters for master-planned communities specifically In a master-planned community, the corner store / bodgea / cafe on the ground floor is doing more than retail. It's building social infrastructure. Residents don't just want a place to shop. They want somewhere to become regulars. A coffee counter where the barista knows their order. A butcher who sources from nearby farms. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/ca4a31eb-90de-4c2a-bd93-14180c4bef22/20260120_135257.jpg INSIGHTS - What Is Incremental Retail? A Ground-Floor Strategy for Developers Who Want To Sell or Lease Faster - We execute. Terra alma has been placing operators in food halls, mixed-use developments, and emerging downtowns across the Southeast for more than 20 years. We've worked in restaurants. We've brokered the deals. We've activated the spaces and watched them become the heartbeat of the places they anchor. Incremental retail isn't a theory. It's what we practice. If you're a developer building a master-planned community or mixed-use project and wondering why the ground floor isn't performing - or you want to build it right the first time - let's talk about what an incremental retail strategy could look like for your project. https://www.terraalma.com/insights/how-terra-alma-curates-local-makers-and-bakers-for-master-planned-communities-jab3c-r658c monthly 0.5 2026-03-23 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1773607340382-2T8MAO06O8XH2SD9MT6O/unsplash-image-zBHU08hdzhY.jpg INSIGHTS - The Five Phases of Incremental Retail: A Framework for Phased Community Development - One of the most persistent challenges in master-planned community development is a problem that sounds simple but isn't: you can't open a restaurant in a neighborhood that doesn't have residents yet, but you also can't sell homes in a neighborhood that doesn't feel like it has any life to it. This is the chicken-and-egg problem of MPC retail, and it's the reason so many large-scale community developments end up with either vacant ground-floor retail that drags down the project's energy for years, or national chain placeholders that compromise the community's long-term character in exchange for short-term occupancy numbers. The answer terra alma has developed through direct experience on phased development projects including a 600-acre mixed-use community in Austin, Texas with a ten-year build-out horizon is what we call incremental retail. Celebrating South Downtown’s newest addition - Delilah’s Everyday Soul (South Downtown) https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1773607514597-0UHKP1DIEZC0FPVCJS2X/unsplash-image-eE-ffApg7oI.jpg INSIGHTS - The Five Phases of Incremental Retail: A Framework for Phased Community Development - Phase Two: The Activation Layer (200–500 Households) Once a community reaches a threshold of roughly 200 to 300 households, the conditions exist for what we call activation retail commercial presence that is intentionally impermanent, low-overhead, and highly relational. This is not the same as "temporary retail." It's a specific category of operator who is built to thrive in an early-stage environment and whose format creates the kind of daily ritual that builds community identity from the ground up. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/ba543ec5-d6a9-4553-9de5-e8e36253fe7b/Adobe+Express+-+file.jpg INSIGHTS - The Five Phases of Incremental Retail: A Framework for Phased Community Development - Phase Three: The Micro Food Hall (500–1,000 Households) When a community reaches roughly 500 households, the population is sufficient to support a concentrated F&B environment with multiple operators sharing a single space, shared back-of-house infrastructure, and programming that drives foot traffic beyond the immediate resident base. This is the micro food hall phase. The micro food hall is the most powerful tool in incremental retail strategy because it solves three problems simultaneously. It creates a genuine destination a reason for non-residents to visit the community and experience it which is critical for building the kind of public identity that supports home sales. It distributes risk across multiple operators rather than concentrating it in a single concept, which makes the environment more resilient during the inevitable slow periods that all retail experiences. And it creates a platform for emerging local operators who are not yet ready for a full stand-alone restaurant or retail concept but are absolutely ready to build a customer base and a revenue stream inside a well-curated shared environment. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1773607825117-9J0N5AN8M7TXGP6USH52/unsplash-image-D2ArvCaoEAM.jpg INSIGHTS - The Five Phases of Incremental Retail: A Framework for Phased Community Development - Phase Four: Permanent Ground-Floor Retail (1,000–2,000 Households) With a community of 1,000 or more households, the population base exists to support permanent commercial tenants operators who are willing and able to commit to a standard lease term because the daily customer volume justifies it. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1773607910735-FIVXYHGY03EHM268HP2Q/unsplash-image-XaEKRwPeXTw.jpg INSIGHTS - The Five Phases of Incremental Retail: A Framework for Phased Community Development - Phase Five: The Town Center (2,000+ Households) The full town center phase is where the community's commercial identity is complete where the street-level experience reflects the full range of daily needs and wants of a mature, multi-generational residential population. By this phase, if the incremental retail strategy has been executed well, the town center is not something that was designed and installed. It's something that evolved, with the community, from the beginning. https://www.terraalma.com/insights/how-terra-alma-curates-local-makers-and-bakers-for-master-planned-communities-jab3c monthly 0.5 2026-03-16 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1329c8a1-70c5-4ac2-9b78-e553276603c0/starbucks+coffee+cold+brew INSIGHTS - Why National Chains Are the Wrong Starting Point for Master-Planned Community Retail - I understand why developers default to nationals. I've been in enough leasing meetings to know exactly how the conversation goes. The site plan is finalized, the residential units are selling, and someone around the table says: "Let's just get a Starbucks and a Chipotle in here. At least we know they'll perform." It's not a cynical decision. It feels like the responsible one. National tenants have credit. They have lawyers who can close a deal in 60 days. They have proven concepts that residents will recognize and use immediately. When your CFO is asking about retail revenue projections and your marketing team needs to put something in the sales center, a national anchor feels like the safe bet. But here's what that decision actually costs you and it's a cost that doesn't show up on a pro forma until it's too late to fix. Celebrating South Downtown’s newest addition - Delilah’s Everyday Soul (South Downtown) https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1773606333996-DEY1KZNVXRFQ4QWZ1HVW/unsplash-image-r3WAWU5Fi5Q.jpg INSIGHTS - Why National Chains Are the Wrong Starting Point for Master-Planned Community Retail - What the Research Actually Says The National Association of Realtors has documented that 90% of Millennials and Gen Z buyers say they would pay more to live in a walkable, locally vibrant neighborhood. Not a neighborhood with national chains a neighborhood with local businesses, independently owned restaurants, and the kind of ground-floor commercial environment that signals that a real community exists there. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1773606522957-6LHWK54LB9MQQDT13H0T/unsplash-image-RndRFJ1v1kk.jpg INSIGHTS - Why National Chains Are the Wrong Starting Point for Master-Planned Community Retail - What "Structured Correctly" Actually Looks Like The objection I hear most often when I make this argument is: "We'd love to have local operators, but they're too risky. They don't have the credit. They don't have the track record." And I want to address that directly, because it's only true if you're trying to underwrite a local operator the same way you underwrite a national chain. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1773606651814-4593UE4NAPL0M707HTLR/unsplash-image-zOlZgELBMRg.jpg INSIGHTS - Why National Chains Are the Wrong Starting Point for Master-Planned Community Retail - None of these terms are unusual in a well-structured independent retail deal. They are, however, different from the standard national tenant lease which is exactly why you need an advisor who specializes in this work rather than a conventional leasing broker who's optimizing for the fastest close. The Question to Ask Before Your Next Leasing Decision Before you sign the next national tenant for a ground-floor space in your development, ask yourself one question: in ten years, when this community is fully built out and residents are describing it to their friends, what do they say about this space? If the honest answer is "there's a Chipotle there," you've made a safe decision. If the honest answer is "there's this amazing local taqueria that the whole neighborhood loves and the owner knows everyone's name," you've made a good one. The difference between those two outcomes isn't luck. It's curation. https://www.terraalma.com/insights/how-terra-alma-curates-local-makers-and-bakers-for-master-planned-communities monthly 0.5 2026-03-15 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/f947546b-0338-4747-b7cc-3eb90eeefe62/uli+ga+tech+conference+2025.03.jpg INSIGHTS - How terra alma Curates Local Makers and Bakers for Master-Planned Communities - There's a question I get asked at almost every developer meeting, and it usually sounds something like this: "We want authenticity. We want local. How do we actually get there?" It's the right question. And it's harder to answer than most developers expect — not because local operators don't exist, but because finding them, vetting them, and placing them in a way that sets them up to survive and thrive inside a large-scale development requires a completely different skill set than conventional retail leasing. This is the work terra alma was built to do. Celebrating South Downtown’s newest addition - Delilah’s Everyday Soul (South Downtown) https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/be55e07c-c016-4502-8950-ded94033674f/54820428034_946fa2cd42_c.jpg INSIGHTS - How terra alma Curates Local Makers and Bakers for Master-Planned Communities - What Curation Actually Means When terra alma says we curate operators, we don't mean we scroll Instagram and send a few cold DMs to food businesses we think look cool. Curation is a process, and it starts long before a single lease is signed. It begins with understanding the community — not just the demographics on paper, but the daily rhythms of the people who will actually live there. What do they cook at home? Where are they driving right now to get their Saturday morning coffee? What's missing within a 15-minute radius that they genuinely wish existed? The answers to those questions shape everything about who belongs in a given development and who doesn't. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/a97e70d2-2665-41a1-bb93-ac1862442748/FoodHall_3.7.jpg INSIGHTS - How terra alma Curates Local Makers and Bakers for Master-Planned Communities - Chattahoochee Food Works: Where the Model Was Forged Chattahoochee Food Works in West Midtown Atlanta was one of the projects where terra alma's approach to local curation took real shape. The food hall model, by its nature, concentrates the stakes you're bringing multiple independent operators into a shared environment, each dependent on the others to create a complete experience, each with their own concept, their own following, and their own operational challenges. What worked at Chattahoochee wasn't just the tenant mix. It was the intentionality behind it. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/62784ced-4fdd-41c0-9812-d53aee3bc9da/Screenshot+2021-06-15+224207.jpg INSIGHTS - How terra alma Curates Local Makers and Bakers for Master-Planned Communities - Make it stand out We were looking for operators who each represented something distinct a flavor profile, a cultural story, a community that wasn't yet seeing itself reflected in West Midtown. The goal was for a visitor to walk through that space and feel like they'd encountered something they couldn't find anywhere else in Atlanta. National chains can't create that feeling. Only local operators can, and only if they're given the right platform. The operators who thrived there did so in part because we stayed in the relationship after the lease was signed. That's a distinction worth understanding: placement without ongoing support is not curation. It's just leasing with better taste. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/75b74f5c-4c72-49aa-b24c-8eb080c2c3b0/sogo+studio+atlanta INSIGHTS - How terra alma Curates Local Makers and Bakers for Master-Planned Communities South End Norcross: Downtown Activation From the Ground Up South End Norcross is a different kind of project not a food hall inside a mixed-use development, but a ground-up downtown activation in a historic Gwinnett County city, anchored around an adaptive reuse of a former engine building. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1771678970145-JIWQSMC7O01YC2VDRXRD/unsplash-image-TdpSX7XAcKo.jpg INSIGHTS - How terra alma Curates Local Makers and Bakers for Master-Planned Communities The Austin 600-Acre Project: Incremental Retail for Long-Horizon Communities The most complex curation challenge terra alma has taken on is also the most instructive for developers thinking about large-scale master-planned communities: a 600-acre mixed-use project outside Austin, Texas with a ten-year build-out timeline. The fundamental tension in a phased MPC is that retail needs people to survive, but people need retail to want to move in. If you wait until the community reaches critical mass before introducing retail, early residents feel like they're living in a construction site. If you bring in permanent retail too early, you're asking operators to survive on a customer base that doesn't yet exist. The answer terra alma developed alongside the urban planning and design team is what we call incremental retail a strategy for introducing authentic commercial activation at each phase of a community's development, scaled to the population that actually exists at that moment rather than the one projected for year seven. https://www.terraalma.com/insights/stop-leasing-boxes-start-designing-rituals monthly 0.5 2026-03-05 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1771678811041-XFPA0AOH27P13CIUWTO1/unsplash-image-9iY3Sqr1UWY.jpg INSIGHTS - Stop Leasing Boxes. Start Designing Rituals. - We have been solving the wrong problem in real estate. We keep asking: How do we fill the space? When the better question is: Why would anyone gather here? There’s a quiet shift happening across cities. Chess nights in cocktail lounges. Reading parties in breweries. Astrophysics lectures in bars. Not because the square footage changed. Because the ritual did. Celebrating South Downtown’s newest addition - Delilah’s Everyday Soul (South Downtown) https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1771678862161-DGV2S8NV7KKDTPZXGXDG/unsplash-image-NrS53eUKgiE.jpg INSIGHTS - Stop Leasing Boxes. Start Designing Rituals. The Data Is Loud According to Eventbrite: • Game-based gatherings are up 800% • Healthy hangouts up 130% • Fandom events up 50% • 95% of young consumers want to explore online interests in real life • 84% report forming real friendships through these events https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1771678908835-4CIWJELW87EQGIY3L2KZ/unsplash-image-7alo7OJVNVw.jpg INSIGHTS - Stop Leasing Boxes. Start Designing Rituals. - Live entertainment demand is up 292% since 2021. At the same time: Gen Z is drinking less. People are unplugging more. Attention spans are exhausted. We don’t need louder nightlife. We need structured belonging. It follows experience. For decades we’ve believed that if we built the right product, the right square footage, the right frontage, the right tenant mix, the people would come. That worked when retail was the magnet. Now ritual is the magnet. A weekly chess night. A monthly reading salon. A standing lecture series. A curated dinner. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/b4637d3c-0139-421b-9896-9518f7aa8a30/image.png INSIGHTS - Stop Leasing Boxes. Start Designing Rituals. - Demand No Longer Follows Space Consistency builds identity. It follows experience. For decades we’ve believed that if we built the right product, the right square footage, the right frontage, the right tenant mix, the people would come. That worked when retail was the magnet. Now ritual is the magnet. A weekly chess night. A monthly reading salon. A standing lecture series. A curated dinner. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1771678970145-JIWQSMC7O01YC2VDRXRD/unsplash-image-TdpSX7XAcKo.jpg INSIGHTS - Stop Leasing Boxes. Start Designing Rituals. The Real Estate Lesson Fourth spaces reveal three truths: 1. Space Arbitrage Is Cultural Arbitrage Back rooms. Hotel lobbies. Breweries on Mondays. The most valuable square footage might be the space you think is secondary. A coffee shop that closes at 4pm? NAH, let’s find a trusted partner and open that space up for other offerings. (Remember, you’re paying on that space 24 hours a day, 365 days a year, let’s leverage it for CommunitTEA!) 2. Off-Peak Is the Opportunity Monday through Wednesday are the new laboratories. Low risk. High experimentation. 3. Programming > Permanence You don’t need a 3,000 SF lease to test demand. You need rhythm. Ritual before rent roll. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/51201fbd-8e1f-4178-94f1-9e429375308a/20231208_211633.jpg INSIGHTS - Stop Leasing Boxes. Start Designing Rituals. - We talk about placemaking as if it’s materials and massing. It’s not. It’s choreography. Who sits next to whom. Who returns next month. Who brings a friend. Who decides this is “their place.” Fourth spaces are proving something I’ve believed for years: You don’t build community with drywall. You build it with design of interaction. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/ba78c3b8-852e-4ae1-8f7d-5c999b0de6f9/PJ_Photography_TerraAlma-203.jpg INSIGHTS - Stop Leasing Boxes. Start Designing Rituals. - If You’re a Developer Reading This Ask yourself: • What weekly ritual exists in your project? • What underused square footage could host 60 people on a Tuesday? • Who already owns an audience you could partner with? • What identity is forming before you pour Phase Two? If the answer is “none yet,” that’s your opportunity. Because the next competitive edge in real estate isn’t bigger amenities. It’s human connection. And the projects that understand that early won’t be chasing tenants. They’ll be hosting movements. Space is a commodity. Experience is a differentiator. Ritual is the moat. Design accordingly. https://www.terraalma.com/insights/vacancy-isnt-a-real-estate-problem-its-a-placemaking-opportunity monthly 0.5 2026-02-25 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1771678576692-Q3WIFM6KW25EDTMTMBP8/unsplash-image-qE4M4HHSRKw.jpg INSIGHTS - Vacancy Isn’t a Failure. It’s a Pause. - Most people see an empty storefront and think: Problem. Risk. Something to cover with vinyl. But after years of working at the intersection of real estate, food, culture, and community, I’ve learned something different: Vacancy isn’t a failure. It’s a pause. And pauses are full of possibility—if you know how to listen. That lesson came into sharp focus during a recent Hustle + Heart conversation with Evan Snow, co-founder of Zero Empty Spaces. Evan and his team do something deceptively simple—and deeply transformative. They activate empty commercial spaces with working artists. Not murals. Not “art as decor.” But visible, daily creation. Celebrating South Downtown’s newest addition - Delilah’s Everyday Soul (South Downtown) https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/0a9747b6-45d2-4874-a3a4-8510539853a2/20250716_154447.jpg INSIGHTS - Vacancy Isn’t a Failure. It’s a Pause. When Energy Moves In, Leasing Follows One of the most powerful moments in our conversation was hearing how long-vacant spaces—some empty for three to five years—came back to life. Doors opened. Artists showed up. Neighbors followed. Within months, permanent tenants signed leases. Not because rents dropped. Because perception shifted. Evan described it simply: “Closed doors don’t generate positive press.” And this line stopped me cold: “You couldn’t pay a PR firm to write the kind of stories that happen when a space is alive.” This is the part of development we rarely model. People don’t fall in love with square footage. They fall in love with momentum. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/f29c33d8-7347-4eae-bd4b-15e2182aa68d/20250622_155301.jpg INSIGHTS - Vacancy Isn’t a Failure. It’s a Pause. - These elements create gravity. They slow people down — in the best possible way. Because belonging doesn’t happen at speed. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/b4637d3c-0139-421b-9896-9518f7aa8a30/image.png INSIGHTS - Vacancy Isn’t a Failure. It’s a Pause. - Designing for Belonging, Early But the deeper impact shows up elsewhere. Artists selling their first work publicly. Residents discovering neighbors they never would have met. Communities seeing themselves reflected in the space. Evan shared: “This is the first time I’ve ever been able to call myself an artist.” And another: “Everybody starts somewhere. Everybody deserves that opportunity.” That’s not just creative placemaking. That’s social infrastructure. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1b56f60c-b92b-47ff-9c41-c94239b1d550/FRI%C3%90HEIMAR+TOMATO+FARM%2C+Reykholt+-+Menu%2C+Prices+%26+Restaurant+Reviews+-+Tripadvisor.png INSIGHTS - Vacancy Isn’t a Failure. It’s a Pause. Too often, placemaking is treated as something you add after the deals are done. But the most resilient projects I’ve seen flip that script. They start with questions like: Who belongs here? What’s missing from daily life? How does this space serve people before it serves the pro forma? Evan reminded us: “We didn’t get into this to make the most money possible. We developed a way to make this sustainable - for artists, owners, and communities.” That balance? That’s the work. https://www.terraalma.com/insights/its-not-about-sidewalks-its-about-smiles monthly 0.5 2026-02-23 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/da9fc514-75a5-4bb7-b7fc-d4fc415e6843/20231222_100118.jpg INSIGHTS - It’s Not About Sidewalks. It’s About Smiles. - What walking cities around the world taught me. I’ve walked streets where daily life unfolds at eye level. In Barcelona, neighbors gather beneath the shade of trees, their conversations spilling across café tables. The day doesn’t begin with urgency, but with recognition — a nod from the barista, a greeting from the shopkeeper, a pause to connect before moving on. Celebrating South Downtown’s newest addition - Delilah’s Everyday Soul (South Downtown) https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1771678012983-DHRCPLZD2RVB0MS4STA2/unsplash-image-fxZihI5e6BI.jpg INSIGHTS - It’s Not About Sidewalks. It’s About Smiles. In Bangkok, the streets hum with motion. Food sizzles, jasmine lingers in the air, and strangers pass one another in close quarters. And still, there is grace: a bow, a smile, a moment of acknowledgement that transforms density into dignity. Across countries, cultures, and climates, the same truth reveals itself: Walkability creates belonging. Not because of the sidewalk itself — but because of the moments it makes possible. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1771677727782-Q4KLWFPRFM910GZKOADG/unsplash-image-SbrllfMQUPc.jpg INSIGHTS - It’s Not About Sidewalks. It’s About Smiles. - What Walkability Really Means in Communities In emerging downtowns and master-planned communities, walkability cannot be reduced to paths between destinations. It’s defined by what you encounter along the way. Places that foster belonging layer in: Everyday anchors — local cafés, bakeries, markets, and services that support routine Human-scale commerce — businesses small enough to feel personal, visible enough to feel inviting Spaces for surprise — pocket parks, informal gathering spots, pop-ups that encourage lingering https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1771677894485-5B4Y0CSGKBUIZ49ZA7JY/unsplash-image-0-Wjcr3j8CU.jpg INSIGHTS - It’s Not About Sidewalks. It’s About Smiles. - These elements create gravity. They slow people down — in the best possible way. Because belonging doesn’t happen at speed. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1771677867371-LUF84STHPJW72O7Z2D8E/unsplash-image-ptf91j8SFiM.jpg INSIGHTS - It’s Not About Sidewalks. It’s About Smiles. - Designing for Belonging, Early One of the most common mistakes in large-scale development is treating social life as a later phase. Retail and food are postponed. Public space is softened. Connection is assumed to emerge on its own. But belonging is not an outcome — it’s a design decision. https://www.terraalma.com/insights/the-cool-factor-how-to-attract-indie-brands-locals-love monthly 0.5 2026-02-21 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/18db8765-3598-49af-9d21-73b8102679df/Krog+Street+Shoot+Oct+2021_web_04.JPG INSIGHTS - The Cool Factor: How to Attract Indie Brands Locals Love - Some towns have it. That downtown magic. The kind of place where you go for lunch and accidentally spend the whole afternoon. Where shops feel like extensions of the people who run them. Where the energy is buzzy, but not corporate. Quirky, but not chaotic. Cool. Celebrating South Downtown’s newest addition - Delilah’s Everyday Soul (South Downtown) https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1747176636294-MISWU1CQ515ZW1M6XZ0U/unsplash-image-tOYiQxF9-Ys.jpg INSIGHTS - The Cool Factor: How to Attract Indie Brands Locals Love But cool alone doesn’t pay rent. And that’s where you, Downtown Development Authority leader, Main Street manager, or economic developer—come in. Indie brands want to show up in your downtown. But they’re asking: Will I be supported here? Will I be seen—and not just as a rent check? Will I be competing with a chain across the street that got incentives I never heard about? https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1747176695858-S1TGPB21LEIZTAWAQL2H/unsplash-image-OORxv47rYqQ.jpg INSIGHTS - The Cool Factor: How to Attract Indie Brands Locals Love - 02. Support visibility, not just viability. Most small businesses don’t have PR teams. They have one exhausted founder doing everything. You can help by giving indie brands: Shoutouts on your DDA channels Inclusion in local itineraries or “things to do” lists Beautiful signage or shared branding opportunities Small business owners remember who gave them their first spotlight. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1747176739801-E2IMK2H9BFP5QOHXG8AC/unsplash-image-gUK3lA3K7Yo.jpg INSIGHTS - The Cool Factor: How to Attract Indie Brands Locals Love - And then there’s culture. 03. Make your pitch human. If you want soulful brands, show a little soul. Don’t just send a PDF with square footage and rent. Send a note that says: “We’ve been watching your growth and think you’d be a killer fit in our downtown. There’s a space near the weekend market that feels like you. Want to see it?” That one sentence might be the reason they take the leap. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1747177062004-8KRG021YOMUP373E1M30/unsplash-image-dBWvUqBoOU8.jpg INSIGHTS - The Cool Factor: How to Attract Indie Brands Locals Love - TL;DR (too long didnt read): Indie brands are the heartbeat of cool. They drive foot traffic. They create sticky loyalty. They become the places your residents brag about to their out-of-town friends. They don’t need a Starbucks next door. They need a town that believes in them before the world catches on. And if you’re ready to create that kind of place—we’re here to help. https://www.terraalma.com/insights/what-national-chains-dont-tell-you-about-downtowns monthly 0.5 2025-05-13 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/18db8765-3598-49af-9d21-73b8102679df/Krog+Street+Shoot+Oct+2021_web_04.JPG INSIGHTS - What National Chains Don’t Tell You About Downtowns - It usually starts with a question. Sometimes whispered in a city council meeting. Sometimes said aloud at a DDA board retreat. Sometimes emailed by a concerned resident with “Just an idea…”… “What if we just bring in a [fill in national chain here]?” And listen, we get it. National chains come with recognizable logos, tidy renderings, and the promise of foot traffic baked into their spreadsheets. But here’s the thing they don’t tell you: Chains don’t love your downtown. They love your numbers. They love your visibility. Your car counts. Your commuter traffic, your adjacent housing stats, your demographic scatterplots. Celebrating South Downtown’s newest addition - Delilah’s Everyday Soul (South Downtown) https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1747176636294-MISWU1CQ515ZW1M6XZ0U/unsplash-image-tOYiQxF9-Ys.jpg INSIGHTS - What National Chains Don’t Tell You About Downtowns When you say yes to a chain downtown, it feels like a win. There’s signage. There’s activity. There’s a business with a CEO somewhere saying, “Open on Main Street. That fits our expansion map.” https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1747176695858-S1TGPB21LEIZTAWAQL2H/unsplash-image-OORxv47rYqQ.jpg INSIGHTS - What National Chains Don’t Tell You About Downtowns - A quick story: A downtown we worked with had two vacancies in prime locations. One was nearly taken by a national chain sandwich shop. The other by a locally-owned café. The sandwich shop projected strong numbers. The café projected soul. Guess who’s hosting book clubs, farmers’ market pregame meetups, open mic nights, and offering a “pay-it-forward coffee tab” for the school crossing guards? Guess who had customers show up during the pandemic just to buy a gift card, “so y’all are still here when this is over”? It wasn’t the brand with 800 locations. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1747176739801-E2IMK2H9BFP5QOHXG8AC/unsplash-image-gUK3lA3K7Yo.jpg INSIGHTS - What National Chains Don’t Tell You About Downtowns - And then there’s culture. Let’s be clear: this isn’t about never leasing to a chain. It’s about asking the better question: Who do we want to be for the people who live here? Because when you fill your downtown with brands that get the neighborhood, you don’t just drive sales. You drive culture. You build places people linger in. Take selfies in. Bring visiting friends to, like “Oh my gosh, you have to see this place.” https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1747177062004-8KRG021YOMUP373E1M30/unsplash-image-dBWvUqBoOU8.jpg INSIGHTS - What National Chains Don’t Tell You About Downtowns - So, what now? If you’re in charge of shaping a downtown mix, don’t be afraid to say yes to the brands still finding their footing. The ones with vision. Grit. A bit of magic in their business plan. We can help you find them. Vet them. Support them so they don’t just open—but thrive. At Terra Alma, we don’t just lease space. We build community gravity. Because the best downtowns aren’t filled with logos. They’re filled with locals. https://www.terraalma.com/insights/attracting-foot-traffic-to-walkable-downtowns monthly 0.5 2025-05-13 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1747151645477-6ML33TPRC6QL000Z39N7/school+bus INSIGHTS - “It’s Just a Pickup Line”—But What If It Was the Start of Something Better? - The other day, I found myself watching the school car pickup line snake through a neighborhood like a tired parade. Parents scrolling. Kids slumped. Engines idling. A friend joked, “Well, at least it’s a time to catch up on podcasts.” But honestly? It made my stomach drop. Because this isn't just about traffic. It's about how we’ve designed our communities —and what we’ve lost along the way. Celebrating South Downtown’s newest addition - Delilah’s Everyday Soul (South Downtown) https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/b51c52a5-83da-4d83-8c39-18dbb5ef7964/unsplash-image-FwRTLAjTeE0.jpg INSIGHTS - “It’s Just a Pickup Line”—But What If It Was the Start of Something Better? I’ve seen it myself. New schools built miles from neighborhoods, on the edge of town, surrounded by six-lane roads and parking lots. Consolidated campuses meant to “save money,” but cost us something deeper: daily interactions, local gathering spots, independence for our kids. We think it’s just about convenience. But this is a design problem—and a culture problem. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/39f0ddce-211c-49b1-a174-042e188d1ab6/unsplash-image-UISgcA0yLrA.jpg INSIGHTS - “It’s Just a Pickup Line”—But What If It Was the Start of Something Better? Design first: Our streets are made for speed, not for people. Sidewalks (if they exist) are narrow or disconnected. Bike lanes vanish into intersections like optical illusions. A five-minute walk can feel like an obstacle course of speeding SUVs, wide crossings, and zero shade. And if you live within a mile of school? That still doesn’t mean it’s safe to walk. Most kids who live less than half a mile from school still get driven. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1747152462526-TKR3SRPRFZ6KBQV9UWI8/unsplash-image-HmgGK5kb7gQ.jpg INSIGHTS - “It’s Just a Pickup Line”—But What If It Was the Start of Something Better? - And then there’s culture. We’ve absorbed the myth that kids aren’t safe outside alone. But the real danger? It’s not the boogeyman—it’s the car. Cars are the number one cause of death for kids in the U.S. Let that sink in. Our fear has created a vicious cycle: Streets are unsafe, so we drive. Because we drive, streets never get safer. Our kids lose autonomy, connection, and freedom. Our towns lose soul. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1747152575838-9WRU81I77OB118OTJ1WN/unsplash-image-M1aegHe2j6g.jpg INSIGHTS - “It’s Just a Pickup Line”—But What If It Was the Start of Something Better? - So what does this mean for us at terra alma? It means we must be bold advocates for the kind of walkable communities where families want to linger. Where it’s not just possible—but pleasant—to walk to school, the coffee shop, or the corner grocer. We believe every real estate decision is a chance to foster togetherness: – A bakery at the base of a multifamily building = a reason to say hello. – A protected bike lane next to a school = trust in a child’s independence. – A town center with safe crossings and shady paths = fewer pickup lines and more community. These aren’t amenities. They’re lifelines. https://www.terraalma.com/insights/how-to-increase-foot-traffic-downtown monthly 0.5 2025-05-13 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/90a27caa-3453-46dd-ba6d-1699bae14229/Delilah%27s+Everyday+Soul+at+South+Downtown INSIGHTS - How to Build a Downtown People Want to BELONG to. - There’s a difference between a downtown people walk through—and one they walk toward. Celebrating South Downtown’s newest addition - Delilah’s Everyday Soul (South Downtown) https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1747145453569-378S909TKJG8JOU3A2WS/unsplash-image-ClsAGS5Ta6A.jpg INSIGHTS - How to Build a Downtown People Want to BELONG to. - 01. Start with people, not just tenants. Too often, development starts with filling square footage. But spaces don’t create culture. People do. Before you pitch a lease, ask: Who is this downtown for? Don’t say “locals.” Get specific. Is it for weekday remote workers who want a reason to step away from their laptop? Parents who crave culture without chaos? Small business owners looking for space that respects their soul and margins? When you understand who your people are—not just demographically, but behaviorally—you can curate the businesses and experiences that make them say: “Finally. Someone gets me.” https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1747145541817-3IZF8R1BXXSUU9P6D46N/unsplash-image-Rp4fI0SAt34.jpg INSIGHTS - How to Build a Downtown People Want to BELONG to. - 02. Get new visitors—but keep them coming back. Seth D. Kaplan, in his book Fragile Neighborhoods, emphasizes that revitalizing American communities hinges on strengthening local institutions and fostering social ties To foster regulars in downtown areas, Kaplan recommends: Establishing clear neighborhood identities: Creating defined boundaries and unique characteristics helps residents feel a sense of belonging. Developing local institutions: Investing in schools, parks, and community centers encourages engagement and provides spaces for interaction. Encouraging diverse housing and amenities: A mix of housing options and local businesses attracts a varied population, enriching the community fabric. By focusing on these aspects, communities can transform their downtowns into vibrant, walkable areas that naturally cultivate regular visitors and strengthen neighborhood resilience. For more from Dr Seth Kaplan - WATCH THIS https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/f83f9beb-858a-4325-ba3b-96a5ce81ee68/Terra+Alma+2023.09.21+%28583+of+588%29.jpg INSIGHTS - How to Build a Downtown People Want to BELONG to. - 03. Create a reason to show up again and again. This is where many downtowns fall flat. People come once. They enjoy it. But then… what’s the reason to come back next week? Think like a media brand: Curate events, workshops, or meetups that align with your audience’s passions. Collaborate with other local businesses to create destination days (“First Fridays,” “Sunday Strolls,” “Shop & Sip Saturdays”). Offer in-person exclusives. Not just discounts—but moments. Want to turn casual shoppers into loyal fans? Make it feel like something they’ll miss out on if they don’t show up. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1747145825311-0IPVQZXSVHSGFT559PP3/unsplash-image-XXZgFeDMRYw.jpg INSIGHTS - How to Build a Downtown People Want to BELONG to. - 04. Build emotional connection, not just retail mix. What do people post about when they love a place? It’s not just the shop or the meal. It’s the feeling. That might be: A perfectly lit, Instagrammable corner with local art. A handwritten sign that makes them smile. The barista who remembers their order and their kid’s name. These details matter. They’re not just design decisions—they’re invitations to connect. And when people feel seen, they return. When they feel inspired, they bring their friends. When they feel like your downtown was built for them, they don’t just walk in. They stay. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1747145878906-RIY0KXSPXOFMKNM0D2WF/unsplash-image-TPr0Z06Zz2Q.jpg INSIGHTS - How to Build a Downtown People Want to BELONG to. - 05. Don’t try to please everyone. Delight someone. Walkable downtowns don’t win by being “nice enough.” They win by being unforgettable to a very specific someone. So don’t brand for everyone. Don’t lease to just anyone. Don’t design for the widest net. Design for the right net. The community that will love it, fight for it, and show up again and again. https://www.terraalma.com/insights/you-were-born-an-original monthly 0.5 2025-05-13 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1744484272831-375DHC6U9G7DD1FTC2Z0/unsplash-image-126F-Xh3sOo.jpg INSIGHTS - You Were Born an Original. Don’t Let Your City Die a Copy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1728673111511-MTPVR10X9XI800YFFDBB/The+Complete+Playbook+for+Real+Estate+Development+in+Atlanta.jpg INSIGHTS - You Were Born an Original. Don’t Let Your City Die a Copy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1744484347056-SXB740QZ7Z8M0GSC1958/unsplash-image-sC4lWLbQSOU.jpg INSIGHTS - You Were Born an Original. Don’t Let Your City Die a Copy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1744484170790-NQR5DC4OD9BP4SAXH0OY/unsplash-image-bR6ZPn3OEko.jpg INSIGHTS - You Were Born an Original. Don’t Let Your City Die a Copy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.terraalma.com/insights/walkability-and-home-values monthly 0.5 2025-04-12 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/0c1016c5-8cd7-415a-8145-3829e40d0641/Terra+Alma+19-9-2024++%28164+de+164%29.jpg INSIGHTS - Walkability and Home Values - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.terraalma.com/insights/cafe-conversion-a-win-win-for-companies-tenants monthly 0.5 2026-03-29 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/fb6c6f34-fabc-45f1-9539-cb8d1bedc418/TA+-+Cafe+Conversion.png INSIGHTS - Café Conversion: A Win-Win for Companies & Tenants - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/421a8e2e-9963-47cd-b475-85ccfb8a1419/TA+-+Cafe+Conversion+%281%29.png INSIGHTS - Café Conversion: A Win-Win for Companies & Tenants - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.terraalma.com/insights/retail-trends-and-successful-pop-ups monthly 0.5 2024-12-07 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/ec31b38e-f8bc-4ad7-9fd5-6c62e490293a/Terra+Alma+PCM+2023_Isadora+Pennington_135.JPG INSIGHTS - 3️⃣ Retail Trends You Need to Know to Create Vibrant Community Spaces - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.terraalma.com/insights/crafting-the-perfect-tenant-mix monthly 0.5 2024-12-07 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1733088502245-UCHYAA0RFL887RW7BP62/unsplash-image-OYYE4g-I5ZQ.jpg INSIGHTS - Curating the Perfect Tenant Mix: Building Spaces That Thrive - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1733088561941-R8TG2O9U8B89XCC72LMS/unsplash-image-GJao3ZTX9gU.jpg INSIGHTS - Curating the Perfect Tenant Mix: Building Spaces That Thrive - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.terraalma.com/insights/holiday-shopping-for-2024 monthly 0.5 2024-12-01 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1731880279580-BDCCX0A2F3FEW7Y22TVX/unsplash-image-E-2skRB88KI.jpg INSIGHTS - Holiday Campaigns That Shine: Proven Strategies to Boost Sales and Delight Customers in 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1731880383012-MH8KVHK6W54ERABXU3TX/unsplash-image-nv-ElRQ6eMI.jpg INSIGHTS - Holiday Campaigns That Shine: Proven Strategies to Boost Sales and Delight Customers in 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.terraalma.com/insights/navigating-the-new-economy-a-guide-to-holiday-shopping-success monthly 0.5 2026-03-29 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/859d5d65-2478-4ce0-af82-93a39df59ada/TA+-+Holiday+Shopping+%281%29.png INSIGHTS - Navigating the New Economy: A Guide to Holiday Shopping Success - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/7dcbad88-991d-416e-bbff-cefa73ffea92/TA+-+Holiday+Shopping+%282%29.png INSIGHTS - Navigating the New Economy: A Guide to Holiday Shopping Success - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/6aa8d0d7-c3ca-4b11-b36f-43aac40c0c3a/TA+-+Holiday+Shopping+%283%29.png INSIGHTS - Navigating the New Economy: A Guide to Holiday Shopping Success - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.terraalma.com/insights/the-reinvention-of-malls monthly 0.5 2026-03-29 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/c9a8b2a1-95a4-4454-8991-7339eb57c39e/TA+-+Reinvention+of+Malls.png INSIGHTS - The Reinvention of Malls - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.terraalma.com/insights/reviving-railtowns monthly 0.5 2024-08-19 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/8f310e08-f8cd-4c40-afbe-41a3331b697f/TA+-+Railtowns+%281%29.png INSIGHTS - Reviving Railtowns: The Culinary Renaissance Transforming America's Historic Downtowns - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/39380676-fdbb-43da-9a65-0bd8cbf522e8/TA+-+Railtowns+%282%29.png INSIGHTS - Reviving Railtowns: The Culinary Renaissance Transforming America's Historic Downtowns - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/560fa7fa-86af-4924-b384-09cf7b65bdbe/TA+-+Railtowns+3.png INSIGHTS - Reviving Railtowns: The Culinary Renaissance Transforming America's Historic Downtowns - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.terraalma.com/insights/the-benefits-buzz-of-reimagining-surplus-office-space monthly 0.5 2026-03-29 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/28100bc1-d47e-471f-85cc-bf37270c3314/TA+-+Surplus+Office+Space.png INSIGHTS - The Benefits & Buzz of Reimagining Surplus Office Space - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/bab43694-b1a2-4fc0-8120-557868992eee/TA+-+Surplus+Office+Space+%281%29.png INSIGHTS - The Benefits & Buzz of Reimagining Surplus Office Space - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/33492d39-8a8e-4c5b-a4ca-8993c1ae50fa/TA+-+Surplus+Office+Space+%282%29.png INSIGHTS - The Benefits & Buzz of Reimagining Surplus Office Space - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.terraalma.com/insights/atlantas-rising-neighborhoods-in-commercial-real-estate monthly 0.5 2026-03-29 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/ad90d1f4-ae1f-4fd4-8944-33648d701530/1.png INSIGHTS - Atlanta’s Rising Neighborhoods in Commercial Real Estate - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/618c62cd-7556-42ef-96ad-6ac0079a253d/2.png INSIGHTS - Atlanta’s Rising Neighborhoods in Commercial Real Estate - Make it stand out Photo Credit: Williamcasey https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/ebe3641c-7593-408a-bcfb-8b763c1061cd/3.png INSIGHTS - Atlanta’s Rising Neighborhoods in Commercial Real Estate - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/76b48d49-dced-47c2-a339-05ab0b5bb9e5/4.png INSIGHTS - Atlanta’s Rising Neighborhoods in Commercial Real Estate - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/fb8d3a26-6e61-48d3-b64b-c2a6b4f28569/5.png INSIGHTS - Atlanta’s Rising Neighborhoods in Commercial Real Estate - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.terraalma.com/insights/ditch-the-bland-embrace-the-blend-with-resimercial-design monthly 0.5 2026-03-29 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/8b43ebfe-22fb-4705-a0a7-ee6bae49df8e/1.png INSIGHTS - Ditch the Bland, Embrace the Blend with Resimercial Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/b56a27ee-404b-4083-9c91-227c00bc9b9c/2.png INSIGHTS - Ditch the Bland, Embrace the Blend with Resimercial Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/e7c2a4e7-2300-42ed-886e-45ce131805e3/3.png INSIGHTS - Ditch the Bland, Embrace the Blend with Resimercial Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/8a7012d7-8b12-4228-afb0-252f3a132c41/4.png INSIGHTS - Ditch the Bland, Embrace the Blend with Resimercial Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.terraalma.com/insights/empowering-women-in-culinary-arts-a-day-of-learning-at-comfort-farms monthly 0.5 2026-03-29 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1716475713997-BSQD3CUHEU8CTI53P98F/Comfort+Farms+Tour+2.png INSIGHTS - Empowering Women in Culinary Arts: A Day of Learning at Comfort Farms https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1716475717675-55TUFFMOQMRKMHJ0O58L/Comfort+Farms+Tour+4.png INSIGHTS - Empowering Women in Culinary Arts: A Day of Learning at Comfort Farms https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1716475714671-0ML0ZOZGJVSMFS4V204V/Comfort+Farms+Tour+3.png INSIGHTS - Empowering Women in Culinary Arts: A Day of Learning at Comfort Farms https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1716475792943-KQMIYNTUEAP0V2CG65F3/Comfort+Farms+Tour+5.png INSIGHTS - Empowering Women in Culinary Arts: A Day of Learning at Comfort Farms https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1716475792803-5TCVWYTAGGRJFCEXZI64/Comfort+Farms+Tour+6.png INSIGHTS - Empowering Women in Culinary Arts: A Day of Learning at Comfort Farms https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1716475796284-VVTDBAA1U17DF7R8FOOP/Comfort+Farms+Tour.png INSIGHTS - Empowering Women in Culinary Arts: A Day of Learning at Comfort Farms https://www.terraalma.com/insights/increasing-foot-traffic-urban-retail-development-strategies-and-placemaking monthly 0.5 2024-05-15 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1714742884143-DEU7VX39GQX1X22LPJR8/image-asset.jpeg INSIGHTS - Increasing Foot Traffic: Urban retail development encompasses a range of strategies aimed at revitalizing urban spaces and attracting foot traffic to commercial areas. These initiatives often involve the creation of mixed-use developments that combine retail, residential, and recreational spaces to create vibrant, pedestrian-friendly environments. By strategically designing retail spaces that integrate seamlessly into the fabric of the city, developers can enhance the overall appeal of urban neighborhoods and encourage people to spend more time exploring and engaging with their surroundings. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1714743566547-WKWNT6NV6HZ49GP5QWNX/image-asset.jpeg INSIGHTS - Increasing Foot Traffic: Placemaking: Fostering Community Engagement Placemaking is a central aspect of urban retail development, focusing on creating welcoming and inclusive public spaces that encourage community interaction and engagement. By incorporating green spaces, public art installations, and pedestrian-friendly walkways into retail developments, developers can transform commercial areas into vibrant cultural hubs that attract residents and visitors alike. Placemaking initiatives aim to cultivate a sense of belonging and ownership among community members, fostering a strong sense of place and identity within urban neighborhoods. https://www.terraalma.com/insights/beyond-shopping-transforming-downtown-with-retail-innovation monthly 0.5 2024-05-13 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1714742884143-DEU7VX39GQX1X22LPJR8/image-asset.jpeg INSIGHTS - Beyond Shopping: - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1714742942995-WCJ6TA7JYZK9BU2JX0HQ/image-asset.jpeg INSIGHTS - Beyond Shopping: - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.terraalma.com/insights/revitalizing-main-street-with-food-halls monthly 0.5 2024-07-04 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1714742609701-IUDJMN2H9ZZSME3DM5V5/image-asset.jpeg INSIGHTS - The Rise of Urban Food Halls - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1714742643902-PIBFBV8T0XT0D0B72EHM/image-asset.jpeg INSIGHTS - The Rise of Urban Food Halls - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.terraalma.com/insights/big-box-stores-focus-on-smaller-more-strategic-spaces monthly 0.5 2026-03-29 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/b8a86b62-8a5e-4200-8d76-5e67f60b58ed/TA+-+Big+Box+Stores+%281%29.png INSIGHTS - Big Box Stores Focus on Smaller, More Strategic Spaces - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/20c9be0a-3e16-4933-aed0-54dc1ad0ff53/TA+-+Big+Box+Stores+%282%29.png INSIGHTS - Big Box Stores Focus on Smaller, More Strategic Spaces - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.terraalma.com/insights/savor-the-future-with-these-hot-2024-restaurant-trends monthly 0.5 2026-03-29 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/09cddae3-b632-481a-af78-4a04c7fcad06/TA+-+Restaurant+Trends+%281%29.png INSIGHTS - Savor the Future with These Hot 2024 Restaurant Trends - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/c9b16305-106d-46bd-9412-6cbe5acf9a2a/TA+-+Restaurant+Trends+%282%29.png INSIGHTS - Savor the Future with These Hot 2024 Restaurant Trends - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/d65eae12-69bf-4ec8-b6ad-d4cf2f1c04b2/TA+-+Restaurant+Trends+%283%29.png INSIGHTS - Savor the Future with These Hot 2024 Restaurant Trends - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/d1f9a294-be56-42a8-a9bb-887f567ced7a/TA+-+Restaurant+Trends+%284%29.png INSIGHTS - Savor the Future with These Hot 2024 Restaurant Trends - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.terraalma.com/insights/terra-alma-celebrates-three-years-women-and-minority-owned-small-businesses monthly 0.5 2024-03-01 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/11343aae-b572-4085-abd0-687b99d9ab9b/Terra+Alma+2023.11.29+-+Part+2+%28134+of+195%29+resized.jpg INSIGHTS - Celebrating terra alma (part 2). As I look back on the incredible journey of founding our boutique women owned retail real estate firm three years ago, I'm filled with gratitude for the progress we've made and excitement for the future. Our mission to empower underrepresented voices in the real estate industry has not only resonated but has sparked significant growth and opportunities. As we move forward, our vision for the future includes expanding our expertise and services, particularly in the vibrant city of Atlanta, where the culinary scene is as diverse and dynamic as the community itself. We are thrilled to celebrate six locations in the last five years of Food Hall Space Consulting, recognizing the burgeoning trend of food halls as centers of culinary innovation and community gathering. We’re at the forefront of Food Hall Curation in Atlanta, working closely with developers and entrepreneurs to create spaces that celebrate diversity, creativity, and the art of food. As food hall consultants, we offer strategic advice, from concept development to operational efficiency (through our trusted partners), ensuring our clients' ventures not only open but thrive. Our services include insights into market trends, financial planning, and branding, tailored specifically for the food industry. Additionally, we handle food hall space leasing in Atlanta, assisting both landlords and vendors in navigating the complexities of real estate agreements to find mutually beneficial arrangements. https://www.terraalma.com/insights/halidom-eatery-full-lease-up-in-less-than-10-months monthly 0.5 2024-03-07 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/7edef027-5350-4f89-b6db-5188e26e424a/press-waffle-dishes_750xx4288-2412-0-218.jpg INSIGHTS - in less than 10 months. Our team was honored to work with the owners of IST Management in curating the 11 stall Halidom Eatery set to open this Spring. Extracted from the article below, “The dining lineup includes Press Waffle Co., Mad Dads Philly's, Mango Indian Grill, Locale Island Eats and an as-yet-unnamed Mexican street-food concept. Press Waffle Co. comes from franchise owners and sisters Zainab Turay and Aminata Keister. Press Waffle Co. founders and brothers Bryan and Caleb Lewis pitched the concept on ABC's "Shark Tank" and received an investment from Barbara Corcoran during an episode that aired in 2019. The restaurant will serve customizable Belgian waffles. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/6cabc3fd-002d-469d-9220-aa710a0d5efc/c-TaylurDavis__MG4170_1638893580949.jpg INSIGHTS - in less than 10 months. Locale Island Eats will be the second restaurant from Taylur Davis (pictured right), who owns Locale Caribbean at the Politan Row food hall at Colony Square in Midtown. Island Eats will serve new dishes including chopped-style meats such as oxtail and jerk chicken, as well as dishes from Locale Caribbean such as Jamaican patties and coco bread. Twin brother and sister Luis and Lucero Martinez Obregon are developing the Mexican restaurant. The siblings operated Zocalo in Midtown for almost 30 years before selling the restaurant late last year. They will serve an authentic Mexican-style street-food menu curated by Lucero Martinez Obregon. Mad Dads Philly's will be the second metro Atlanta location for husband-and-wife owners Tony and Pamela Sharpe. The restaurant's menu will include blueberry-Sriracha wings, cheesesteaks and hoagies, among other dishes. Mango Indian Grill, a restaurant developed by husband-and-wife owners Mathi Pothiyappan and Priya Somasundaram, will serve fast-casual Indian cuisine.” https://www.terraalma.com/insights/terra-alma-celebrates-three-years monthly 0.5 2024-03-01 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/b3391052-7e45-41db-9492-56ef7263719b/Terra+Alma+2023.11.29+-+Part+1+%28121+of+205%29+resize.jpg INSIGHTS - Celebrating terra alma. (part 1) Three years ago, inspired by outspoken female leads in shows such as Game of Thrones and Marvelous Mrs. Maisel, I embarked on a journey fueled by a desire to create change and an industry slow to do so. It was a moment that signaled the beginning of something truly special. My name is Edie Weintraub, and this is the story of how I founded my boutique women owned retail real estate firm, a venture aimed at championing the underrepresented voices in the industry not only for my colleagues but for our clients — women and minority small businesses. My path to founding this firm was anything but straightforward. It was born from a pivotal moment in my career when I faced a significant setback. I had applied for a business development role at a previous company, one that prided itself on its extensive portfolio and market dominance. Having secured local and regional tenants to represent for years, I felt I was the right person for the role, as I saw the world of retail real estate continuing to downsize the size of their spaces in order to open more locations. Despite bringing a wealth of experience and a fresh perspective, I was turned down for the role. The reason? How dare I be so bold as to think that I deserved a seat at the table. Recently reading Kathryn Finney’s book, Build the Damn Thing, she says it best: “Lucky for me, I was born with a "IDGAF" gene and a natural tendency to ignore those who attempt to limit me, a tendency fostered by parents who never once told me what I shouldn't or couldn't do." https://www.terraalma.com/insights/mental-health-in-walkable-cities monthly 0.5 2024-03-01 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1709301048267-4MW692V8GS7HREMS7HW2/image-asset.jpeg INSIGHTS - The Mental Health Support of Walkable Communities: The evidence is clear: walkable communities offer significant mental health benefits. By designing neighborhoods that encourage walking, provide access to local amenities, and foster social interactions, developers can create environments that not only support physical health but also enhance mental well-being. This holistic approach to community development is crucial for building resilient, healthy, and happy communities. For more insights on the benefits of walkable communities and their impact on mental health, exploring detailed research studies can provide a deeper understanding of the mechanisms at play and the broader implications for urban planning and public health. https://www.terraalma.com/insights/add-cupids-touch-to-your-valentines-day-fampb-plans monthly 0.5 2026-03-29 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/baffa4af-adaa-4bb4-ad07-aa450bfe54df/TA+-+Valentine%27s+Day+Tips.png INSIGHTS - Add Cupid’s Touch to Your Valentine’s Day F&B Plans - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.terraalma.com/insights/5-reasons-to-use-a-boutique-firm-instead-of-traditional-real-estate monthly 0.5 2024-01-29 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/e10f5b5c-c90c-4624-a0f8-823bc8896aee/outfit3-41.jpg INSIGHTS - 5 Reasons to Use a Boutique Firm Instead of Traditional Real Estate - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.terraalma.com/insights/2023-a-year-of-innovation-growth monthly 0.5 2026-03-29 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/29a293b7-e218-442a-9c42-9fa1f58efdcf/TA+-+Team+2.png INSIGHTS - terra alma 2023: A Year of Innovation & Growth - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.terraalma.com/insights/landlord-representation-101-everything-you-need-to-know monthly 0.5 2024-01-29 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1706562827802-64SMLKZVVM900ZJM3SRK/image-asset.jpeg INSIGHTS - Landlord Representation 101: Everything You Need to Know! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.terraalma.com/insights/a-food-advisors-guide-to-thrive-in-atlantas-food-hall-scene monthly 0.5 2024-01-29 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1706563094162-9I5SVESOS9CVKWXZIUT4/image-asset.jpeg INSIGHTS - A Food Advisor's Guide to Thrive in Atlanta's Food Hall Scene - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.terraalma.com/insights/6-epic-steps-to-launch-a-successful-women-led-startup monthly 0.5 2024-01-29 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/3254c511-af5b-4355-ae30-b3e62d671eb9/outfit2-78.jpg INSIGHTS - 6 Epic Steps to Launch a Successful Women-led Startup - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.terraalma.com/insights/elevate-dining-experience-with-excellent-placemaking-for-restaurants-enlby monthly 0.5 2024-01-29 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1706563008343-1DZZUTVQ8S6K6O6XCSDT/image-asset.jpeg INSIGHTS - Elevate Dining Experience with Excellent Placemaking for Restaurants - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.terraalma.com/insights/why-do-you-need-a-restaurant-consultant-top-5-reasons monthly 0.5 2024-01-29 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/c9e0a2f9-0f86-4458-a205-faf9a49734d9/Terra+Alma+2023.11.29+-+Part+4+%28120+of+156%29+resize.jpg INSIGHTS - Why Do You Need a Restaurant Consultant?  - Top 5 Reasons - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.terraalma.com/insights/how-to-find-the-best-restaurant-advisor monthly 0.5 2024-01-29 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/9dbfad98-d697-4a76-a3a1-25208f0a2377/Terra+Alma+2023.09.21+%28231+of+588%29.jpg INSIGHTS - How To Find the Best Restaurant Advisor? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.terraalma.com/insights/6-data-driven-strategies-for-reshape-your-restaurant-business-in-atlanta monthly 0.5 2024-01-29 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/59aa322d-aebc-4be5-92bc-6ad86317950a/Terra+Alma+PCM+2023_Isadora+Pennington_114.JPG INSIGHTS - 6 Data-Driven Strategies for Reshape Your Restaurant Business in Atlanta - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.terraalma.com/insights/embracing-the-juggle-michaela-boone-tackles-life-as-a-new-mom monthly 0.5 2026-03-29 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/e0d0e69d-f32d-4df4-a3ed-69e45e9d28da/Michaela+Boone.png INSIGHTS - Embracing the Juggle: Michaela Boone Tackles Life as a New Mom - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.terraalma.com/insights/navigating-the-culinary-landscape monthly 0.5 2024-01-02 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/eec794c4-937e-413d-b4bc-fbdc884d78e7/culinary+landscape+%281%29.jpg INSIGHTS - Navigating the culinary landscape: how inflation shapes restaurant prices since 2021 As we step into the gastronomic journey post-2021, the restaurant industry finds itself grappling with a significant economic force: inflation. At terra alma, our commitment to fostering vibrant urban communities through commercial real estate advisory extends to understanding the intricate dynamics affecting businesses within these communities. In this blog, we delve into the effects of inflation on the restaurant industry, exploring the shifts in restaurant prices, strategies for resilience, and the symbiotic relationship between inflation and culinary innovation. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/ca3bbe4d-ecb7-4a60-bdef-6a0f1442b3c0/culinary+landscape+2+%281%29.jpg INSIGHTS - Navigating the culinary landscape: how inflation shapes restaurant prices since 2021 - Summary As the restaurant industry grapples with the effects of inflation since 2021, the key to success lies in adaptability, innovation, and a deep understanding of the symbiotic relationship between culinary experiences and economic forces. By embracing transparency, implementing strategic pricing models, and leveraging the expertise of commercial real estate advisors, restaurants can not only weather the storm of inflation but emerge stronger, providing the vibrant and connected experiences that define our urban communities. https://www.terraalma.com/insights/atlanta-the-jewel-of-the-southeast monthly 0.5 2024-01-02 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/7114ae00-cdbd-4e42-a396-6d28423d071d/AtlantaCity.jpg INSIGHTS - Atlanta's Soaring Success: A Comparative Analysis of Growth, Corporate HQ Movement, and Noteworthy Developments Atlanta, the jewel of the Southeast, stands as a dynamic and evolving metropolis, continually shaping its narrative amid a backdrop of regional and national shifts. In this extensive exploration, we delve into Atlanta's extraordinary growth, corporate headquarters movement, and significant developments, comparing the city to other parts of the country and dissecting key statistics that underscore its unparalleled success. https://www.terraalma.com/insights/five-retail-trends-to-watch-in-2024 monthly 0.5 2024-01-02 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1700069623621-JM2TOBBJTUFV5A1HZOS5/image-asset.jpeg INSIGHTS - Five Retail Trends to Watch in 2024 Small Footprint Retail/Restaurants Boasting a sense of emotional connectivity, small-footprint restaurants and retail spaces are rapidly rising in popularity. Not only do these smaller locations provide a more personalized experience for customers, but they also allow business owners to live out their dreams without the hassle of high rent and a large staff. And it isn’t just restaurants, according to Forbes, large box-office stores, such as Target, Barnes and Noble, Walmart and DSW, are trying out smaller format locations within residential areas to provide stores in places that lack the space to host a traditional-sized version of the chain establishments. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1700069548941-2WZDB8M2V43HD6XMKSH1/image-asset.jpeg INSIGHTS - Five Retail Trends to Watch in 2024 Adaptive Reuse vs New Construction Whether it is an old warehouse transformed into loft apartments or an abandoned store or old gas station in the middle of town turned into a trendy restaurant, adaptive reuse is holding its own next to new construction and has been for many years. While new construction will always have a place in the real estate market, adaptive reuse allows entrepreneurs to repurpose a space that is already established within the community to create a thriving business without the stresses of building a new project from the ground up. In the year ahead, we anticipate many more historic and well-known buildings repurposed into beautiful, exciting spaces where communities can dine, shop and gather. https://www.terraalma.com/insights/why-a-local-property-owner-should-hire-terra-alma-for-transformative-spaces monthly 0.5 2023-11-11 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1693151140893-FJR8ZS6O9OU13N0759YL/outfit1-120.jpg INSIGHTS - Why a Local Property Owner Should Hire Terra Alma for Transformative Spaces - We don't just create beautiful aesthetics; we craft experiences that nourish both the body and the mind. In this article, we'll explore why local property owners should consider Terra Alma when seeking to transform their spaces into warm, inviting places for people to gather, break bread, engage in conversation, and ignite innovative ideas. In today's world, new developments serve as blank canvases waiting to be infused with purpose and vibrancy. Terra Alma recognizes the potential in every corner and corridor, turning them into places where people gather. Beyond functionality, inviting environments are crucial for attracting people and fostering a sense of belonging. If you provide places where people feel welcome and safe, the community will thrive. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/c1c6df10-af2e-45d5-a12e-ee99cd4d1be3/The-Works-interior.jpg INSIGHTS - Why a Local Property Owner Should Hire Terra Alma for Transformative Spaces - Terra Alma's transformative approach isn't just about design; it's about cultivating environments that encourage connection and innovation. We believe that curating retail spaces can spark creativity and collaboration, and we bring this philosophy to every project. Our philosophy goes beyond superficial aesthetics. We craft experiences that resonate with occupants, leaving a lasting impression. We believe that harmony in design enhances the overall experience. We aim to nourish not only the body but also the mind, creating environments that inspire, relax, and rejuvenate. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/49a871c1-6e05-4551-ab9b-e1d078f6752e/Terra+Alma+2023.09.21+%28228+of+588%29.jpg INSIGHTS - Why a Local Property Owner Should Hire Terra Alma for Transformative Spaces - Sharing meals is a universal way to connect. Outdoor dining spaces are carefully curated to enhance the culinary experience. From restaurant layouts to kitchen design, we create spaces that elevate the act of dining. Breaking bread with your neighbors encourages open communication and exchange of ideas. Well-designed spaces attract a diverse range of tenants, ensuring a vibrant and dynamic community. We understand the importance of timely execution and budget management. Terra Alma prides itself on delivering projects on schedule and within budget. https://www.terraalma.com/insights/turning-atlanta-into-river-city monthly 0.5 2026-03-29 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1696863663171-KR5MRWX52L1QA54QA04A/image-asset.jpeg INSIGHTS - Turning Atlanta into a River City - The Chattahoochee River stretches across 430 miles and runs through popular metro Atlanta cities, including Sandy Springs, Johns Creek, Roswell and Peachtree Corners. Not only does the river offer the city natural scenery, but it also supplies approximately 70% of metro Atlanta’s drinking water. Perfect for morning nature walks, rafting with friends or a weekend of fishing, the Chattahoochee River is one of Atlanta’s best-kept secrets. Encouraging Atlanta to embrace the river, Trust for Public Land, a nonprofit organization, recently began a project aimed towards providing people with access to trails along the river and the river itself. The Chattahoochee River project has proposed 125 miles of continuous trail showcasing 25 new or improved river crossings, 42 trailheads, connected parks and greenspaces and much more! https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1696863293702-8AA44ULWK8JMUX4MAOUM/image-asset.jpeg INSIGHTS - Turning Atlanta into a River City Tucked away behind an apartment community is arguably the best view of the river in Atlanta. It can be accessed by visiting Chattahoochee Coffee Company at Walton on the Chattahoochee. This best-kept secret, even to natives, is open Monday through Friday from 7 a.m. to 7 p.m. Located in Vinings, Canoe is a well-valued restaurant and event venue situated along the peaceful banks of the Chattahoochee River. Providing visitors with a harmonious balance of natural aesthetics and culinary excellence, Canoe offers brunch, lunch, dinner and dessert menus that deliver delicious dishes all day long. A few of the yummy menu items include Smoked Salmon Eggs Benedict, Crispy Chimichurri Chicken Tacos, Roasted Duroc Pork Chop and Peach Pie Sorbet. Canoe also offers a drink menu that features an assortment of beer, wine and cocktails. https://www.terraalma.com/insights/why-a-new-york-restaurateur-should-open-a-restaurant-in-atlanta monthly 0.5 2023-10-08 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1696790127461-W3SE2VA2JZSI9ZN5WVVB/image-asset.jpeg INSIGHTS - Why a New York Restaurateur Should Open a Restaurant in Atlanta - Atlanta's Booming Culinary Landscape A Melting Pot of Flavors Atlanta's culinary scene is a fusion of diverse cultures and cuisines. From Southern comfort food to international delights, the city's dining options are as diverse as its population. Embracing Southern Hospitality The warmth and friendliness of Southern hospitality permeate Atlanta's restaurant culture. Patrons are not just seeking a meal; they're looking for an experience, a sense of belonging. Emerging Food Trends Atlanta has its finger on the pulse of culinary innovation. The city welcomes new food trends with open arms, making it an ideal playground for creative chefs and restaurateurs. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1696790204477-F4OE48SYS6VIAHAV5XOR/image-asset.jpeg INSIGHTS - Why a New York Restaurateur Should Open a Restaurant in Atlanta - Lower Operating Costs in Atlanta Real Estate and Rental Prices Compared to New York City, Atlanta offers more affordable real estate and rental prices, allowing restaurateurs to secure prime locations without breaking the bank. Labor and Wage Costs Labor and wage costs in Atlanta are considerably lower, making it feasible to hire skilled staff and maintain competitive pricing while ensuring profitability. Overall Cost of Living The lower cost of living in Atlanta translates into more accessible living arrangements for employees and a healthier work-life balance. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/49a871c1-6e05-4551-ab9b-e1d078f6752e/Terra+Alma+2023.09.21+%28228+of+588%29.jpg INSIGHTS - Why a New York Restaurateur Should Open a Restaurant in Atlanta - Growing Population and Economic Potential Atlanta's Population Growth Atlanta is one of the fastest-growing cities in the United States, providing a continually expanding customer base hungry for exciting dining options. Business and Employment Opportunities The city's booming economy offers restaurateurs access to a workforce with a wide range of talents and expertise. Diverse Customer Base Atlanta's diverse population means that restaurateurs can cater to a wide array of tastes and preferences, ensuring a broad customer appeal. https://www.terraalma.com/insights/government-agencies-partner-with-real-estate-firms monthly 0.5 2024-01-02 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/390737ee-bf11-4ef4-bf41-82ae032e4288/Gwinnett_English-01.jpeg INSIGHTS - Government Agencies Partner with Commercial Real Estate Firms for Local Economic Development - In today's rapidly evolving urban and suburban landscapes, local government agencies face the daunting task of balancing economic development, construction and permitting, while ensuring sustainability and community well-being. Fortunately, an often overlooked ally in this endeavor is the knowledge that can be gained from working with local commercial real estate firms. With our expertise in property development, we are invaluable partners for local governments seeking to shape the future of their communities. https://www.terraalma.com/insights/terra-alma-celebrates-associate-anna-hunts-one-year-anniversary monthly 0.5 2026-03-29 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/295f747d-4151-441b-a3eb-766b7f769adc/image-asset.jpeg INSIGHTS - terra alma Celebrates Associate Anna Hunt's One-Year Anniversary - ATLANTA — terra alma proudly marks the first anniversary of Associate Anna Hunt. Diving headfirst into commercial real estate, Hunt seamlessly transitioned into meeting clients, engaging with contractors, scouting prime business locations, and expertly handling daily commercial real estate responsibilities. In her first year, Hunt successfully worked with five clients on her own, securing leases for three. Notably, two of these businesses are set to open their doors—one later this year and another in early 2024. Beyond her leasing successes, Anna cites guiding tenants on their journeys as some of her most rewarding experiences. Her quick adaptation and confidence in a new industry are noteworthy, with esteemed establishments like San Francisco Coffee Roasting Company, Eden Smoothies, and Muse Skin Health and Aesthetics in Inman Park among her clientele. " Anna's commitment to excellence and remarkable adaptability stand out," remarked Edie Weintraub, Founder and Chief Community Builder of terra alma. "Her ability to foster strong relationships and her passion for our industry make her an invaluable asset to the terra alma family." https://www.terraalma.com/insights/3-tips-for-emerging-market-mixed-use-developers monthly 0.5 2024-01-02 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/07fa09d7-e05f-4125-9e7e-fca49051fc45/image-asset.jpg INSIGHTS - 3 Tips for Emerging Market Mixed-Use Developers - 1. Thorough Market Research The foundation of any successful real estate project in an emerging market is comprehensive market research. Developers must understand the local economy, demographics, and infrastructure. By identifying growth trends, potential demand, and gaps in the market, developers can make informed decisions about the location and type of commercial real estate to pursue. Esri Location Data Reports offer both quantitative and qualitative insights into a prospective community including average household income, consumer behavior traits, and Tapestry Segmentation to better understand merchandising voids and needs. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/e120237b-d843-4264-ab57-c33d6bf9eede/IMG_8171.jpg INSIGHTS - 3 Tips for Emerging Market Mixed-Use Developers - 2. Build Strong Local Relationships In emerging markets, relationships are key to success. Cultivating strong relationships with local authorities, community leaders, and potential partners is essential. These connections can help you navigate the bureaucratic and regulatory hurdles that often come with developing in emerging markets. Ensure you’re making the time to cultivate these relationships, as you will often discover additional pieces of information that will guide your project. Developers must also be mindful of the social and cultural dynamics of the community. Understanding and respecting local customs can make a significant difference in how your project is received and can impact its long-term success. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/49a871c1-6e05-4551-ab9b-e1d078f6752e/Terra+Alma+2023.09.21+%28228+of+588%29.jpg INSIGHTS - 3 Tips for Emerging Market Mixed-Use Developers - 3. Risk Mitigation Strategies Emerging markets can be volatile, and risks are often higher than in more mature markets. Create contingency plans for political instability, economic downturns, and currency fluctuations. It's imperative to seek guidance from commercial landlord/developer advisory firms who also understand retail tenant leasing, and consider various financing options, including local and international funding sources. https://www.terraalma.com/insights/top-3-must-dine-at-restaurants-in-savannah-ga-and-charleston-sc monthly 0.5 2023-09-17 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/95aea6ae-7383-4e69-b749-7aa803dbea4f/fig.jpg INSIGHTS - Top 3 Must Dine at Restaurants in Savannah, GA and Charleston, SC - FIG (Food Is Good): Located in the heart of Charleston, FIG has established itself as a culinary landmark, celebrated for its commitment to showcasing the bounty of the Lowcountry. Under the guidance of Chef Mike Lata, FIG has become a testament to the beauty of simplicity. Each dish is a harmonious blend of flavors and textures that pay homage to the rich heritage of Southern cuisine. The restaurant's name, "Food Is Good," encapsulates its philosophy of letting the quality of the ingredients shine through in every bite. Chef Mike Lata's dedication to sourcing locally is central to FIG's ethos. He has fostered close relationships with regional farmers, fishermen, and purveyors, ensuring that only the freshest and most exceptional ingredients find their way into the kitchen. This dedication to local sourcing is a driving force behind FIG's seasonal menu and ever-changing offerings. Reflecting on FIG's philosophy, Chef Mike Lata says, "At FIG, we're crafting dishes that resonate with the soul of Charleston. We take classic Southern ingredients and present them in a way that feels fresh, contemporary, and deeply satisfying. Our menu is a reflection of the Lowcountry's seasons and the stories they tell through food." https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/db4ee854-346f-4428-b732-e3432f27758a/xiao+bao.jpg INSIGHTS - Top 3 Must Dine at Restaurants in Savannah, GA and Charleston, SC - Xiao Bao Biscuit: This hidden gem brings Asian flavors to Charleston with a unique twist. Co-owner Joey Ryan explains, "Xiao Bao Biscuit is our ode to global street food. We infuse local ingredients into dishes inspired by our travels, creating a harmonious culinary crossroads." (pictured right) Husk: A cornerstone of Charleston's dining scene, Husk celebrates Southern ingredients and traditions with a modern twist. Chef Sean Brock's commitment to sourcing locally shines through in every dish, creating an unforgettable experience. As he puts it, "Husk is a love letter to Southern food, highlighting the beauty of our region's bounty." Husk is also open in Nashville, TN. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/b9df67c6-3fb3-49fd-98bd-33bb250aa7ff/20230510_185848.jpg INSIGHTS - Top 3 Must Dine at Restaurants in Savannah, GA and Charleston, SC Brochu's: In the Starland District of Savannah, Brochu's has emerged as a captivating culinary gem that displays the owners’ love of casual, throwback-style joints and boisterous family gatherings. With a balance of fried chicken and fresh seafood, their oyster offering blew us away. While we saved room for dessert, our fav was the whole chicken with dirty rice and egg yolk. Dining at 5pm, we were there early enough to beat the Thursday rush, as the tables quickly filled as we checked out. From the biscuits to the bartender, the experience was warm and inviting, we felt like we had walked into our friends' kitchen. Founded by Andrew and Sophie Brochu, and with executive chef Dave Baker stepping in to lead the kitchen, Brochu's is truly a testament of great food, family, and hospitality. Plus, we loved seeing how they turned a portion of a 1930’s grocery story into a thriving local spot! https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/ee2f7f45-b25f-49d9-9505-15d1f45bdf83/the+grey+savannah.jpg INSIGHTS - Top 3 Must Dine at Restaurants in Savannah, GA and Charleston, SC - The Grey: Housed within a converted Greyhound bus terminal, The Grey is a beacon of culinary innovation in Savannah. Led by Chef Mashama Bailey, the restaurant breathes new life into Southern cuisine while honoring the city's history. With a contemporary twist on tradition, each dish is a testament to Chef Bailey's creativity and the region's rich flavors. The menu at The Grey is a dynamic fusion of classic and modern. Expect unexpected pairings like crispy catfish with fermented black beans and reimagined collard greens. The commitment to local sourcing ensures an authentic taste of Savannah in every bite. Chef Mashama Bailey's vision for The Grey is clear: "We're challenging perceptions of Southern food by presenting it in surprising ways. The Grey isn't just a restaurant; it's a platform for culinary exploration." https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/438df52b-eaaa-4284-aefc-038580ea393b/leopolds.jpg INSIGHTS - Top 3 Must Dine at Restaurants in Savannah, GA and Charleston, SC - Make it stand out If you find yourself in beautiful Savannah, Georgia, you absolutely can't miss the delightful Leopold's Ice Cream! Leopold's is not just an ice cream parlor; it's a sweet slice of Savannah's history. Founded by three Greek brothers, George, Peter, and Basil Leopold, way back in 1919, it's been serving up scrumptious scoops and old-fashioned charm for over a century. The moment you step inside, you're transported to a bygone era, with its vintage soda fountain, shiny marble countertops, and charming, nostalgic decor. But it's the ice cream that truly steals the show! Hand-cranked in small batches using secret family recipes, their ice cream is pure heaven in a cone. They've got classics like vanilla and chocolate, but oh my, their unique flavors are what dreams are made of! Think Tutti Frutti, Lemon Custard, and Savannah Socialite (with a hint of Georgia peach, of course). https://www.terraalma.com/insights/why-atlanta-is-fertile-ground-for-more-food-halls monthly 0.5 2023-09-30 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/914c938f-7637-47a9-938c-34adb13e90c2/hippie.jpg INSIGHTS - Why Atlanta is Fertile Ground for more* Food Halls - Start Up Concepts: In our time working on Chattahoochee Food Works, we loved the passion that each of the vendors brought forth not only in their food, but also in their story of how their operation in the food hall came to be. Let’s take Josh Brock of Hippie Hibachi for example. He is good friends with Baked Kitchen’s founder, Allan Katzef, and was introduced to us as a vegan operator for the market. Josh had not opened, nor operated a brick and mortar location, but after tasting his food and hearing his love of vegan cuisine, we invited him to be a vendor. To date, his use of social media and his loyal following helps fuel the traffic at Chattahoochee Food Works. Term Commitments: When Krog Street Market was the first food hall to open in Atlanta, it opened to tremendous praise. Development at the time approached deals as leased space. Many of the operators had previous experience in operations and most signed at least five (5) year leases. Longer terms mean that vendors are committed to the space and there’s limited turn over unless a vendor closes for business. Ponce City Market was the second food hall in Atlanta to open and many of these spaces were secured longer term commitments by established operators. Chattahoochee Food Works and Politan Row lead with 1-3 year commitments so that the emerging chefs and operators have time to grow and mature. If sales are strong, the vendors here are invited to stay and renew. *Photo Credit: Wendell Brock https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/9c27f048-cd34-4d91-a964-ef70b8bd4234/bahn+mi+station.jpg INSIGHTS - Why Atlanta is Fertile Ground for more* Food Halls - Cultural and Social Nexus: One of my favorite parts of a food hall is how everyone in the family or dining group can get what they want to eat OR if they’re feeling adventurous, order a few different dishes and share with friends. Early in the curation of Chattahoochee Food Works, we invited the chefs/vendors that were already engaged to join us for tasting of future vendors. It was our way of ensuring that the vendors knew they were operating as a team. Innovation and Collaboration: Early on, we noticed that our Indian cuisine vendor would collaborate with our Ramen operator to add a fusion special that included unique spices and seasonings. Breaking bread over a meal, with either fellow vendors or guests, is something that should be celebrated at every market/food hall! Operational Structures: There are multiple ways to structure a food hall. Some operators sign a master lease and then license or sublease stalls to vendors with terms between 1-3 years. Other owners lease the stalls in a traditional Lease model with terms for 5-10 years. Other food halls are set up as a management agreement between the owner of the property and a group that runs the food hall and choses the vendors themselves. Management groups, like the master lease holder are usually the ones running the bar(s), securing corporate events and coordinating activations to bring additional foot traffic to the space. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/72eb3e9d-85d6-4a2e-bd08-95cb157e2ecc/The-Works-interior.jpg INSIGHTS - Why Atlanta is Fertile Ground for more* Food Halls Economic Consideration: For many emerging brands, the costs to open a full brick-and-mortar location in about 2000 SF will cost an operator from $500K-$1.2M to build-out the space. The lower number is for 2nd generation restaurants and the high number is for brand-new construction. Many vendors we’ve spoken with over the years appreciate being with other vendors and together with the operator of the food hall, the businesses all drive traffic to the location. A free-standing location for an operator means that they are doing 100% of the marketing to drive traffic to their location. In a typical restaurant space, owners pay 5-10% of their expected sales in rent. In a food hall space, vendors share common area seating, janitorial, HVAC, marketing and should only have to worry about their employees, food costs and ticket times. Since many responsibilities are off their shoulders, Food hall operators often have a 12-20% rent factor for operating in a food hall. Their employees appreciate not having to clean toilets or wipe down tables. The crew is there to build relationships with their customers and kick-out amazing food day in and day out. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/8fed706e-c1d5-4431-9bab-f4289fe2aa56/20200630_163559.jpg INSIGHTS - Why Atlanta is Fertile Ground for more* Food Halls - Flow and Design: I am blessed to have visited Time Out Market in Lisbon, Grand Central Market in LA, Union Market in DC, it’s fascinating to see the difference in the design and layout of these markets. Many of them are a U shape with the food around the edges and a bar or seating in the middle (Politan Row, Time Out Lisbon). I find the most intriguing are the ones with lanes, that encourage you to be curious, to peak around the corner to see what’s next (Grand Central, Chattahoochee Food Works). Food Hall Magic: Location, Community Engagement, Audience Target and Design/Flow/Construction and Operations. The terra alma team was asked to handle vendor selection and marketing for a food hall in Metro Atlanta where the operator wanted to run the location like a full-service restaurant with 9 unique chef offerings. With over 450 seats and lack of previous experience, we quickly knew that the operator was not going to make it. We stepped away from the project a year before opening and upon opening, signs were clear, it was not going to last long. Forty-five days after opening, it closed. Guests want to see the chefs in the kitchen, they are lured in to purchase the dish with the show. Food halls are successful because they bring entertainment and interaction, AND people want to see people (*design/flow/sight lines). https://www.terraalma.com/insights/5-tips-for-fb-heading-into-labor-day-weekend monthly 0.5 2023-08-29 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/34a80292-b717-44e6-838f-3552c492789d/Terra+Alma+Marietta+Sq_May+2022_Web_311.JPG INSIGHTS - 5 Tips for F&B Heading into Labor Day Weekend - Tip 1: Special Delivery – Because Even Couch Potatoes Get Hungry Picture this: It's Labor Day weekend, and people are hunkered down in their homes, battling FOMO and trying to fend off the realization that summer's ending. What better way to cater to their needs than with a special delivery menu? We're talking chicken dishes that make you cluck for joy, sandwiches that embrace you like a childhood friend, pizzas that redefine love triangles, and salads that… well, they're salads – but they're darn good ones. And hold onto your cocktail shakers, because alcohol delivery is the next big thing! Apparently, people are more into getting their buzz delivered than ever before. Margaritas, sparkling concoctions with fancy names, and classics like mimosas are all the rage. Just remember, if you're offering alcohol, some places want it in its original container – which could be a real buzzkill if you were planning to ship out a piña colada in a coconut shell. *Photo Credit: Isadora Pennington https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1692877347126-AD8FMQSW1R1JQR96TC6T/image-asset.jpeg INSIGHTS - 5 Tips for F&B Heading into Labor Day Weekend - Tip 2: In-House Specials – Because Who Doesn't Love an American Cheeseburger with a side of Patriotism? Labor Day is a tribute to hardworking Americans, so why not celebrate with meals that scream "U.S. of A."? Craft beers that taste like freedom, apple pie so American it probably has its own social security number, and iconic chili cheese dogs that deserve their own star on the Walk of Fame. And hey, if you're going all out, why not turn that dog into a bona fide wurst? It's like a hot dog, but with a PhD in flavor. But it's not just about the food; it's about the theatrics. Craft a storyline that rivals a telenovela – mouthwatering descriptions, tantalizing images, and suspenseful announcements about when your specials will make their grand entrance. And let's not forget the unsung heroes of Labor Day – your restaurant staff. Consider treating them to a special meal because, let's face it, they've been working hard enough to deserve their own national holiday. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1692877423654-XMRSDW4P3EVZM3Y77JIY/image-asset.jpeg INSIGHTS - 5 Tips for F&B Heading into Labor Day Weekend Tip 3: End of the Season Farewell – Like Bidding “adieu” to that unwanted sunburn, remember that feeling when summer camp was ending, and you clung desperately to those last few days like your life depended on it? Well, you can recreate that with a special summer item that's headed for extinction after Labor Day. FOMO is a real thing, and people will line up for your exclusive "going, going, gone" menu item like it's the last lifeboat on the Titanic. Tip 4: Family Feasting – Because Kids and Crayons Make Everything Better Families are flocking to restaurants, kids in tow, for one last hurrah before the school bell tolls. So, why not cater to them? Market family-friendly specials that make the kiddos smile and the parents sigh with relief. It's a win-win – the kids get their chicken tenders and mac 'n' cheese, and the parents get a moment of peace to contemplate where summer vacation went wrong (just kidding). https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/19d45115-887a-499d-ab34-6ea1ba96cb20/lunch-10.jpg INSIGHTS - 5 Tips for F&B Heading into Labor Day Weekend - Tip 5: Spy on the Competition – Because “It's Not Stalking if It's for Business”. You know what they say: Keep your friends close and your competitors closer. So, channel your inner Sherlock Holmes and stay on the pulse of what your rivals are up to. It's like a culinary spy game, minus the fancy gadgets and tailored tuxedos. Platforms like F&B Insights let you peek into your competitors' menus and prices faster than you can say "sneaky sous-chef." And there you have it, a Labor Day game plan that's hotter than a barbecue grill in the middle of July. But wait, before you dive headfirst into the culinary chaos, why not let the experts help you carve out the perfect spot for your food and beverage dreams? Terra Alma is your ultimate partner in all things real estate when it comes to the world of gastronomy. Whether you're dreaming of opening the coziest cafe in town, a sizzling steakhouse, or a trendy fusion joint, we've got the insider scoop on prime locations that will make your dishes shine brighter than a shooting star. Terra Alma isn't just your run-of-the-mill real estate agency. We're like the matchmakers of the food and beverage industry, connecting you with the ideal spot that not only suits your culinary concept but also caters to the hungry masses. So, before you fire up those grills and mix those cocktails, take a moment to connect with us. Let us sprinkle a touch of our real estate magic on your culinary dreams, turning them into mouthwatering reality. Email us today and start a conversation that could take your restaurant from concept to corner-spot sensation. After all, every great dish deserves an equally amazing stage – and we know just where to find it. https://www.terraalma.com/insights/agrihood-community-built-around-farm monthly 0.5 2026-03-29 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1692127101162-G4D951A3NLVAJ54EH1EU/image-asset.jpeg INSIGHTS - Agrihood: A Community Built Around a Farm - While living on a farm might not sound appealing to everyone, agrihoods are rapidly rising in popularity. With city residents leaving their urban lives to relocate to the wide-open rural spaces, agrihoods not only offer premier locations to nearby airports, retail centers and entertainment, but they also provide residents with serene environments, spa-like home interiors and the ultimate countryside lifestyle. Agrihoods deliver many amenities and lifestyle activities that are hard to find living in the city, including unique culinary and social opportunities. One individual who is supporting the growth of agrihoods in the metro Atlanta area is the CEO and Founder of Atlanta Food & Wine Festival and Creator of CERES, Chattahoochee Hills, Dominique Love. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1692127579075-RYIG2IFZUQDBMD3KD2OM/image-asset.jpeg INSIGHTS - Agrihood: A Community Built Around a Farm With unique community activities, including gardening, nature clubs, arts and crafts, culinary practices and farm-to-table events, residents can stay connected with nature while still being in proximity to exciting dining, shopping and recreation. To optimize health and minimize automobile impact, Pendergrast Farm residents are encouraged to walk or bike to and from destinations. Living in an agrihood offers a unique blend of benefits that combine elements of rural and urban living. Here are some of the key advantages: Access to Fresh, Locally Grown Food: Residents often have direct access to fresh produce grown within the community, enhancing food quality and reducing the carbon footprint associated with transportation. https://www.terraalma.com/insights/marketing-strategies-for-restaurants monthly 0.5 2023-08-17 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1690808644065-Q41VYT7M7C3EHE3CLQR2/image-asset.jpeg INSIGHTS - Tapping into Local Markets: Marketing Strategies to Attract Customers to Each Restaurant Location - 1. Embrace Hyper-Local Social Media Marketing: Leverage the power of social media platforms to engage with the local community. We have seen success in maintaining a single social media account for each brand to tailor your content to the specific interests and demographics of the area. Sharing location-specific updates, promotions, and events to foster a sense of community and encourage customers to become brand advocates. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1690809005243-80DKOTL7AT6I0HAYG6ZE/image-asset.jpeg INSIGHTS - Tapping into Local Markets: Marketing Strategies to Attract Customers to Each Restaurant Location 6. Showcase Local Ingredients and Community Involvement: Emphasize the use of locally-sourced ingredients in your menu and highlight community involvement initiatives. Share stories and pictures of local suppliers, farmers, or artisans you collaborate with. Demonstrating a commitment to supporting the local community resonates with customers who value sustainable and community-driven businesses. 7. Seasonal and Location-Specific Menu Offerings: Craft special menu items that celebrate local seasonal produce or regional delicacies. Limited-time offerings create a sense of urgency and exclusivity, driving customers to visit your restaurant to try these unique dishes. Additionally, rotating menu options keep your offerings fresh and exciting, encouraging repeat visits. https://www.terraalma.com/insights/redesigningsuburbanretail monthly 0.5 2023-07-31 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1690497858419-RMHTN5W1RKAE44RM1Y7E/image-asset.jpeg INSIGHTS - Redesigning Suburban Retail - Mixed-Use Buildings: If at all possible on a central point, we recommend Integrating commercial spaces on the ground floor with residential units above. This approach allows for a seamless blending of different activities and encourages residents to walk to nearby shops and services. Ideally this works with lofts or apartments above. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1690498309755-GPOVINF7TIMKGBFJT693/image-asset.jpeg INSIGHTS - Redesigning Suburban Retail 5. Entertainment and Cultural Facilities: If we have the ability to support the local municipality in adding entertainment venues, such as a small theater, community center, or art studio, everyone wins. These venues not only support the local economy, but can be draws for additional visits to the property for others. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1690498469069-9L5QK8BYGM7IKV8BSLRS/image-asset.jpeg INSIGHTS - Redesigning Suburban Retail - 8. Transit Accessibility: We’ve been honored to work with a handful of developers recently who are proximate to well-connected public transportation, making it easier for both residents and visitors to access the area without relying on cars. 9. Public Art and Installations: terra alma is well connected to local muralists and artist and take pride in integrating public art and installations into the project to create a visually stimulating environment and foster community pride. 10. Smart Urban Design: Implement smart urban design principles to create a well-connected, accessible, and sustainable commercial node. This includes energy-efficient buildings, waste management systems, and green infrastructure. https://www.terraalma.com/insights/local-makers-and-entrepreners monthly 0.5 2023-07-31 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1690816088413-KE5IUD76TGCMYLP0ONQO/image-asset.jpeg INSIGHTS - The Fabric of the Community: Local Makers & Entrepreneurs Many of our clients started with a dream and have evolved to become pillars of their local communities whether in small historic downtowns or bigger cities, they are the very fabric of the community. Community Love for Local Start-Ups and Companies Whether it’s a new community fitness center or a favorite neighborhood restaurant located downtown, small communities love supporting local businesses! Local start-ups and companies provide the area with inclusive and welcoming spaces to gather and connect with others, making a community feel like home. In addition to enhancing the connectedness within a community, local companies and start-ups also provide a generous economic impact. According to a U.S. Small Business Administration report, small, local businesses generate approximately 44% of all economic activity within the United States. terra alma partners with companies to find the perfect location within small communities to stimulate and enhance the local economy. The Significance of Hyper-Local Businesses The hyper-local business model is an urbanized approach to on-demand product availability for a specific geographical area. Think about the number of times that you Google “restaurants near me” or other goods or services nearby. This highlights how important hyper-local businesses are to consumer lifestyles. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1690816267433-04XBTLTEEW732O063UWQ/image-asset.jpeg INSIGHTS - The Fabric of the Community: Local Makers & Entrepreneurs According to FourWeekMBA, by the year 2027, the hyper-local business model is forecast to grow exponentially with advantages such as: Connectivity – Introduces customers to local vendors and businesses while building brand loyalty, trustworthiness and transparency. Technology – Enhances technology usage within the geographical region, making it easy to pay for products and services quickly and seamlessly. On-Demand Delivery – Allows residents to support local businesses by ordering on-demand items with a speedy delivery time. Entrepreneurs: The Fabric of the Community When bringing an entrepreneurial dream to life, the terra alma team knows a thing or two! Entrepreneurs contribute tremendously to community development through job creation, innovation and cultural enhancement. Bringing your local business or start-up company to a small community could revolutionize a neighborhood’s economic growth and connection. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1690816325879-I6SYTL2LIGEKJJWKUY2V/image-asset.jpeg INSIGHTS - The Fabric of the Community: Local Makers & Entrepreneurs With the rise in food halls in the metro Atlanta region, terra alma has partnered with several restaurateurs who aspire to deliver delicious dishes to smiling faces. Many restaurant entrepreneurs who are vendors within food halls, such as Chattahoochee Food Works, are immigrants with incredible life stories, unique perspectives and a flare for culture! Our Managing Director Edie Weintraub is connecting restaurateurs with Chef Taria Camerino for her upcoming project ‘What Unites Us.’ In this cookbook and video, sponsored by Atlanta Convention and Visitors Bureau, she will dive into the story of Atlanta’s immigrant-led and southern-inspired food culture. Camerino’s project showcases the beautiful diversity and rich community behind pop-ups, iconic hotspots and top-rated restaurants in metro Atlanta. https://www.terraalma.com/insights/revenuestreamsforfoodhalls monthly 0.5 2023-07-27 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1690289797704-2V8589JNAZAWPN6WOXTF/image-asset.jpeg INSIGHTS - Revenue Streams in Food Halls - Curated Food Vendor Selection: This is where terr alma thrives. We carefully curate the mix of food vendors in the food hall to create a diverse and exciting culinary experience. We choose local and regional vendors with unique offerings that complement each other and appeal to a wide range of tastes and preferences. The variety attracts a larger audience and encourages repeat visits. Rotating Pop-Up Stalls: Our team helps to manage rotating pop-up stalls or guest chefs on a periodic basis. This strategy not only keeps the food hall fresh and exciting but also creates a sense of urgency for customers to visit before the limited-time offerings disappear. It can also help test potential new permanent vendors. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1690290402051-4MFD3U71K00ABX22AWIV/image-asset.jpeg INSIGHTS - Revenue Streams in Food Halls 5. Cooking Classes and Workshops: One of the ways we love seeing the food hall come to life is in cooking classes, workshops, and demonstrations. When a chef is promoting a cookbook for launching a new location. we coordinate mixologists and chefs to lead. Charging a fee for participation or including exclusive tasting menus can contribute to revenue growth. 6. Loyalty Programs: With the right point of sale system, we can implement a loyalty program for frequent visitors. Direct targeting can offer rewards such as discounts, free items, or exclusive access to events for loyal customers. A well-structured loyalty program can encourage repeat business and build a strong customer base. 7. Online Ordering and Delivery: With a cohesive user-friendly online ordering platform, customers can order from food vendors and have their meals delivered to their homes or offices. This service expands the customer reach beyond the physical space of the food hall. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1690290364078-4BVTRBIGSMCSGVDST2KO/image-asset.jpeg INSIGHTS - Revenue Streams in Food Halls 10. Collaboration with Local Businesses: Partnering with neighboring businesses, such as hotels, offices, or retail outlets allow us to provide catering services or special discounts to their patrons. This cross-promotion can create a mutually beneficial relationship that enhances foot traffic to the food hall. https://www.terraalma.com/insights/walkableurbanism monthly 0.5 2023-08-17 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1689886008826-W5V34TLC0WIU34676LVY/image-asset.jpeg INSIGHTS - Chat GPT’s Design for Cities - As an urban planner drawing inspiration from cities like Barcelona, Medellin, and Paris, I believe the United States can learn valuable lessons to create better places for people. Here are some key aspects that the U.S. can consider: Emphasize Walkability: Barcelona and Paris are renowned for their walkable neighborhoods and pedestrian-friendly streets. The U.S. should prioritize creating well-connected sidewalks, pedestrian plazas, and bike lanes to encourage people to walk and cycle, reducing reliance on cars and promoting healthier lifestyles. Efficient Public Transportation: Medellin has transformed its transportation system with innovative cable cars and metro systems, significantly improving accessibility for its residents. The United States can invest in efficient and well-connected public transportation networks to reduce traffic congestion and air pollution while improving mobility options for all citizens. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1689886159248-37X0WJI0LTGDNXUPAVK7/image-asset.jpeg INSIGHTS - Chat GPT’s Design for Cities - Make it stand out 5. Adaptive Reuse of Buildings: Barcelona and Medellin have successfully revitalized historic buildings and industrial sites into cultural centers and community spaces. The U.S. should promote adaptive reuse projects, which preserve local heritage while contributing to a sustainable urban environment 6. Participatory Planning: Medellin's transformation was largely driven by participatory planning processes, where community members actively participated in decision-making. The U.S. should prioritize involving local communities in shaping their neighborhoods, ensuring that urban plans reflect the needs and aspirations of the people who live there. 7. Smart Growth and Density: Barcelona and Paris showcase how well-managed density can lead to vibrant, diverse neighborhoods. The U.S. can promote smart growth principles, encouraging denser developments around transit hubs and urban centers to minimize urban sprawl and support vibrant, livable communities. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1689886466149-H9PVB4ZUWVPODD3N4JEQ/image-asset.jpeg INSIGHTS - Chat GPT’s Design for Cities - Make it stand out 9. Sustainable Infrastructure: All three cities prioritize sustainability and eco-friendly infrastructure. The U.S. can follow suit by incorporating green building practices, renewable energy sources, and sustainable water management systems in urban development. 10. Affordable Housing: Paris has implemented innovative affordable housing solutions, such as cooperatives and social housing projects. The United States should tackle its housing affordability crisis by exploring diverse housing models and policies that cater to different income levels. https://www.terraalma.com/insights/the-rise-of-pickleball monthly 0.5 2023-07-20 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1687202251913-LI8UTEOEF5G7JNW3P9NK/image-asset.jpeg INSIGHTS - The Rise of Pickleball - Although pickleball was invented in 1965, the sport rose in popularity during the 2020 global pandemic and has become a family favorite nationwide. Pickleball is a friendly, social sport that combines the basic elements of badminton, tennis and ping-pong. With simple rules, the game can be slow-paced for beginners or competitive and fast-paced for seasoned players. Games are set up on a badminton-sized court – making it easy to play pickleball outdoors or indoors. How to Incorporate Pickleball into Your Commercial Space Competitive socializing concepts are all the rage in today’s entertainment world! From axe-throwing to mini golf, the opportunities are endless when revamping commercial spaces to make room for new concepts. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1687202322826-IZ0JEFAPFB6UWOVRLD9C/image-asset.jpeg INSIGHTS - The Rise of Pickleball - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.terraalma.com/insights/favoritespotsformothersdaybrunch monthly 0.5 2023-07-31 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1683234740691-JU1ZT76WD4BE1WK77J8C/unsplash-image-JjGLEN7T8xI.jpg INSIGHTS - Our Favorite Spots for Mother’s Day Brunch There is no better time to treat your mom to a delicious brunch than Mother’s Day! With endless brunch opportunities in and around metro Atlanta, the terra alma team has curated a list of our favorite brunch spots to celebrate mom. Michaela Boone, Associate, has three top picks sure to put a smile on your mama’s face: Mojave Between its beautiful location, handcrafted cocktails and delicious gourmet meals, Mojave is the perfect spot to celebrate your favorite lady this Mother’s Day! Prioritizing top-quality ingredients and in-house family recipes, this Latin cuisine restaurant delivers food made from scratch (just like mom does), including tamales, corn and flour tortillas, in-house smoked meats and desserts. The brunch menu at Mojave boasts unique dishes such as Huevos Rancheros, Mojave Benedict and Jardin Omelet. Explore the full brunch menu, location and hours of operation at www.MojaveRestaurant.com. Toast on Lenox Toast on Lenox is a black and woman-owned restaurant offering a twist to American soul food! Boasting a picturesque, modern aesthetic, this Atlanta brunch spot is idyllic for treating your mom to a mouth-watering meal. From sweet to savory, Toast on Lenox highlights menu items that will satisfy everyone’s taste buds, including Lobster Sweet Potato Waffle, Strawberry Shortcake French Toast and The Corner Store Breakfast Sandwich. To learn more about Toast on Lenox, including its full menu, hours of operation and location, visit www.ToastOnLenoxATL.com. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1683233484133-RFXW1Z9XJDBDA01RIJ2D/unsplash-image-bO2TqP-VDZw.jpg INSIGHTS - Our Favorite Spots for Mother’s Day Brunch Anna Hunt, Associate, has two favorite brunch places. Wonder where she’ll take mom this year? Murphy’s Murphy’s is a charming restaurant, bakery and wine shop located in the Atlanta neighborhood of Virginia Highland. In proximity to premier shopping, spas and salons, treat your mother to a yummy brunch and a day full of pampering! From sandwiches to brunch favorites, Murphy’s boasts an appealing menu featuring Crab Cake Benedict, Fresh Mozzarella and Avocado Toast and Braised Brisket Hash. The American cuisine concept also offers coffee drinks, mocktails, brunch cocktails and wines. Discover more brunch menu items, location and hours of operation by visiting www.MurphysAtlanta.com. Bread & Butterfly From the whimsical décor to the European-inspired bistro feel, Bread & Butterfly is the perfect brunch spot for a Mother’s Day rendezvous! You and your mom can catch up while pretending you are on the streets of Paris while savoring butter and chocolate croissants, Polenta and Mushrooms al la Grecque. Explore the full brunch menu, hours of operation and location at www.BreadAndButterfly.com. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1683233538764-7CTFUE4Y12RNUN43I67W/unsplash-image-eH9_kZ92LWQ.jpg INSIGHTS - Our Favorite Spots for Mother’s Day Brunch Maya Teague, Creative Director pairs her passion for food with travel with her selection of a Paris inspired restaurant sure to make mom feel special. The Select Inspired by an infamous Parisian brasserie, The Select will surely provide a brunch that will make your mom feel special this Mother’s Day! The Sandy Springs restaurant and bar offers small plates, soups and salads, sandwiches and brunch entrees on its brunch menu and features exciting dishes such as Breakfast Burger, Short Rib Hash and The Select Benedict. To learn more about The Select, including its full menu, location and hours of operation, visit www.TheSelectATL.com. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1683233753721-O7SGIUTSZEXR2M6HZORW/unsplash-image-aGjP08-HbYY.jpg INSIGHTS - Our Favorite Spots for Mother’s Day Brunch - Make it stand out Edie Weintraub, Founder says, “Call me old fashioned, I prefer to make Mother’s Day brunch at home.” Brunch at Home Here are some ideas for a classic Mother's Day brunch that you can prepare at home. Pick and choose to pair the perfect combination of flavors to celebrate your mother. Pancakes or Waffles: Start the day off with fluffy pancakes or crispy waffles and add toppings like whipped cream, fresh fruit, or chocolate chips for extra sweetness. Scrambled Eggs: Scrambled eggs are easy to prepare and a classic brunch dish. Add some herbs, cheese or veggies to make them more festive and flavorful. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1683234343502-4R1WOO8333AWJ747P0BP/unsplash-image-qNhe2QXzLuo.jpg INSIGHTS - Our Favorite Spots for Mother’s Day Brunch Breakfast Casserole: A breakfast casserole is a great option if you want to serve something more substantial. Best of all, you can make it ahead of time and simply pop it in the oven on Mother’s Day 30 minutes or so before brunch. Quiche: Quiche is another great brunch option. You can make it with a variety of fillings like spinach and feta, ham and cheese, or mushroom and onion. And you can make it in advance. Coffee or Tea: Make sure to have plenty of coffee or tea on hand to serve with the meal. https://www.terraalma.com/insights/food-halls-solve-food-desserts monthly 0.5 2023-04-19 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1681911034428-PYJCH4NFFFUVD8K55A18/unsplash-image-6DsMsaoFmqY.jpg INSIGHTS - Can Food Halls Help Solve Food Deserts? You might be surprised, but food deserts can pop up in rural and urban areas, usually in low-income neighborhoods. People living in food deserts often have difficulty finding grocery stores or healthy food choices. As a result, their communities face higher rates of chronic disease and other health problems. It's a bummer, but Atlanta isn't immune to food deserts. Historically, places like the Westside, South Atlanta, and Southwest Atlanta have been flagged as food deserts. These spots usually have more poverty, limited public transportation, and fewer grocery stores or farmers' markets than wealthier neighborhoods. And it doesn't help when grocery stores close their doors. Take Vine City, for example, a Walmart shut down there earlier this year after a fire, and this was after a Publix closed in the same area 20 years ago. It's hard on residents, who now have to deal with long drives to shop for their families. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1681911132490-QXLCXKKXN33LA3IQR1F7/unsplash-image-xMh_ww8HN_Q.jpg INSIGHTS - Can Food Halls Help Solve Food Deserts? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.terraalma.com/insights/restaurantsbuildcommunity monthly 0.5 2023-07-31 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1681166059399-WU3YO4S5CKV3IACD409H/unsplash-image-0hAdietsUrE.jpg INSIGHTS - Food Brings People Together and Creates Community - From large gatherings to intimate dinners, sharing a meal is a powerful way to build connections and create lasting memories. Food is a universal language that transcends cultural boundaries, making it an ideal tool for building bridges between individuals and communities. When people gather around a table to share a meal, they are participating in a communal activity that helps break down barriers and promote understanding. Sharing food is a shared experience that creates a sense of togetherness. When people sit down to eat together, they are participating in an activity that is essential for human survival. This creates a sense of camaraderie that is hard to replicate in other situations. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/4726a8fb-4f86-4530-bf12-7a2650b4c4ed/Westside+Adventures+Dec+2021+Web_Isadora+Pennington__110.JPG INSIGHTS - Food Brings People Together and Creates Community Sharing food can facilitate communication and conversation. When people sit down to eat together, they are often more relaxed and open, which can lead to deeper and more meaningful conversations. Food can be a way of breaking the ice and creating a comfortable atmosphere where people feel free to express themselves. Food is often associated with celebrations and special occasions. By sharing food during these events, people can come together to mark important milestones and strengthen their connections with one another. For example, Thanksgiving is a holiday that is centered around food. Families and friends gather to share a meal and give thanks for their blessings. This creates a sense of community and reinforces the bonds between family members and friends. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1681166149508-RSC7KOOF8TF02GIZAZ8L/unsplash-image-AsLj70f41Ak.jpg INSIGHTS - Food Brings People Together and Creates Community Food has the power to bring people together and create a sense of community. Whether it's a potluck dinner, a family gathering, or a holiday celebration, sharing a meal is a powerful way to build connections and create lasting memories. Food can be a tool for exploring different cultures and traditions, promoting understanding and respect for diversity. It can also be a way of showing hospitality and welcoming others into a community. In short, food is an essential ingredient in building healthy and thriving communities. https://www.terraalma.com/insights/techandfood monthly 0.5 2023-08-04 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1680713409050-H7LNXPF6FJL57QKPUYXH/unsplash-image-S9SMRrtiGs8.jpg INSIGHTS - Tech and Food - Restaurants are more than just places where we satisfy our hunger; they are social hubs where we come together with friends, family, and loved ones to share a meal and create memories. And technology has made its way into every aspect of our lives, including the dining experience. To delve deeper into this topic, let's hear from the founders of two leading restaurant technology companies, Toast and GoTab. Chris Comparato, CEO of Toast, believes that technology has revolutionized the restaurant industry: " Technology has created a level of convenience and transparency that diners have come to expect. Restaurant operators are embracing technology because it enables them to operate more efficiently and deliver a better guest experience." https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1691160145142-XL1WJJ8A1AWU0G4LTJEK/image-asset.jpeg INSIGHTS - Tech and Food Indeed, technology has transformed the way we order food, pay our bills, and even make reservations. It has also helped restaurants streamline their operations and make more informed decisions. For example, Toast's software provides valuable insights into customer preferences and sales trends, enabling restaurants to adjust their menus and pricing strategies accordingly. Tim McLaughlin, CEO of GoTab, agrees that technology has a crucial role to play in the restaurant industry: "Restaurants that embrace technology are not only surviving but thriving. The ability to offer a seamless, contactless dining experience has become a competitive advantage in today's environment." https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/8ac61d4b-6a86-4f2f-afec-ebd225b05be1/lunch-12.jpg INSIGHTS - Tech and Food - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.terraalma.com/insights/eatwithyoureyes monthly 0.5 2023-07-31 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1680712616551-9LCB2NAZAL9NZH92DHGX/unsplash-image-08bOYnH_r_E.jpg INSIGHTS - Eating with Your Eyes Think about it - when you go to a restaurant, what's the first thing you do when your plate arrives? You take a moment to admire the presentation, don't you? You appreciate the colors, the arrangement, the artistry. And only after you've taken it all in do you finally pick up your utensils and take a bite. This is because we are visual creatures, and we are naturally drawn to things that are aesthetically pleasing. And in the realm of food, this means that the way a dish is presented is just as important as how it tastes. Chefs and food stylists understand this concept very well. They know that a dish that looks beautiful will automatically be more appealing to diners, and they go to great lengths to make sure that every component is arranged just so. They use contrasting colors and textures, they play with height and depth, and they incorporate elements that are visually striking, like edible flowers or intricate garnishes. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1680712550377-420YPUW9N06JUMEKE01O/unsplash-image-y3aP9oo9Pjc.jpg INSIGHTS - Eating with Your Eyes - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.terraalma.com/insights/whycollaborationwins monthly 0.5 2023-07-31 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1680711116041-6U75RVULLOB5UU0OJRMS/unsplash-image-MsP5uHCQNW0.jpg INSIGHTS - Why Collaboration Wins Lower Start-up Costs: One of the most significant advantages of a food hall stall is that the start-up costs are typically lower than those associated with a traditional brick and mortar restaurant. Food hall stalls are usually pre-built and equipped with all the necessary infrastructure, including electricity, gas, and water connections, which means that operators do not have to invest in building and equipment costs. Lower Overhead Costs: In addition to lower start-up costs, food hall stalls also have lower overhead costs. Operators do not have to worry about paying property taxes or utility bills, which can be substantial for a traditional restaurant, as these costs are often baked into the fee for a food hall stall. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1680711266565-F0CLZKRWOPPK90I90Y2O/unsplash-image-CAhjZmVk5H4.jpg INSIGHTS - Why Collaboration Wins - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.terraalma.com/insights/health-wellness-and-passport-springs monthly 0.5 2026-03-29 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1680100109982-G0MLRO2096HJN528FJ3K/unsplash-image-t1XLQvDqt_4.jpg INSIGHTS - Health, Wellness and Passport Springs! Prioritizing your health and wellness can be done in many different forms, including taking a pilates class, enjoying an acai bowl for lunch or visiting a relaxing spa on the weekend! The terra alma team has created a list of our favorite health and wellness spots in the metro Atlanta area to help you take the initial step in putting yourself first! Dancing Dog Yoga Offering classes in the studio and among the community, Dancing Dog Yoga focuses on empowering its community and providing a positive, vibrant space for individuals to flourish through yoga. The company offers a wide variety of classes, including Alchemy of Yoga Vinyasa, Candlelight Yin, Midweek Reset, Sunday Service, Yogaritas and more! If the class setting is not for you, Dancing Dog Yoga hosts workshops across the metro Atlanta region, as well as international retreats in Dominican Republic, Portugal, Iceland, Italy and more! Become a member of the Dancing Dog Yoga family by visiting one of its several workshops, classes and retreats! Selva Sana Located at Chattahoochee Food Works, Selva Sana is a health food-focused stall presented by Juan Felipe Segura. This colorful spot offers delicious clean food, including acai bowls, juices, smoothies, salads, fruit blends and wraps. All the menu items are primarily created with ingredients native to the rainforest. Its menu features signature choices such as Heart of Palm Salad, Healthy Iron Smoothie, Carrot-Ginger Cold-Pressed Shot and more! Visit Selva Sana today and discover other delicious menu items! https://www.terraalma.com/insights/franchiseversuscorporategrowth monthly 0.5 2023-09-18 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1678053374067-Z09N09ODC4G3JJCFSIMU/unsplash-image-OcMKDx5y11A.jpg INSIGHTS - How should I grow? Franchise versus Corporate growth, the Pros and Cons FRANCHISING: Franchising involves selling the rights to use a company's brand and business model to independent entrepreneurs, who then open their own franchise locations. Here are some of the pros and cons of franchising: Pros: Low capital investment: Franchisees typically provide their own capital to open new locations, which means that the franchisor doesn't have to spend as much money on expansion. Rapid growth: Franchising allows for rapid expansion since franchisees are responsible for opening new locations, and they are incentivized to do so as they share in the profits. Reduced risk: Franchisees are responsible for operating and managing their own locations, which means that they assume most of the risk associated with running the business. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1678053480912-A2D9BLZP6ZJ3JHPUEBKL/unsplash-image-AoS7IiVpzwY.jpg INSIGHTS - How should I grow? Franchise versus Corporate growth, the Pros and Cons Chattahoochee Food Works https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1678053526037-KZPVG65DUHKXILFD0TDW/unsplash-image-Wq5bLmHPTvU.jpg INSIGHTS - How should I grow? Franchise versus Corporate growth, the Pros and Cons - Raising Capital to Grow Corporately: Raising capital to grow corporately involves securing funding from investors or lenders to open new company-owned locations. Here are some of the pros and cons of this approach: Pros: Complete control: Companies that grow corporately maintain full control over their brand and business model, which means they can ensure consistency in customer experience and quality control. Increased revenue potential: Companies that grow corporately can generate more revenue since they don't have to share profits with franchisees. Flexibility: Companies that grow corporately have more flexibility to adapt to changes in the market and make decisions based on their specific circumstances. South End Norcross https://www.terraalma.com/insights/diningoptionsinnorcrossga monthly 0.5 2023-03-05 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1676842897381-APX4U7EP4WVNFBG2CWKQ/unsplash-image-YNMjGIPgD_c.jpg INSIGHTS - Various Dining options in Norcross, Georgia MOJITOS One of the standout restaurants in the area is Mojitos Cuban American Bistro, which offers a fusion of Cuban and American dishes. Popular menu items include the classic Cuban sandwich, arroz con pollo, and the ropa vieja. The restaurant also has a great selection of cocktails, including their signature mojitos, which are a must-try. Owned by a local family for the last fifteen years, they feature the finest mojito cocktails as well as authentic family recipes passed down from generation to generation. What they do best, however, is their live music and dancing on the weekends! You’ll feel like a guest in their home and have a unique and memorable dining experience each and every Friday and Saturday. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1676842788329-6QV4081BHCY8XEF14XTG/unsplash-image-ZQf4jzkpz1k.jpg INSIGHTS - Various Dining options in Norcross, Georgia - ZAPATAS Chattahoochee Food Works https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1676842730794-FGJKGW4CDC53T5KV10BT/unsplash-image-JB_czvFkn4w.jpg INSIGHTS - Various Dining options in Norcross, Georgia - PHO DAI LOI 2 South End Norcross https://www.terraalma.com/insights/food-halls-curated-by-terra-alma monthly 0.5 2026-03-29 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/c119d85a-bcbc-43a2-bb06-eed6e40f5c17/Screenshot+2023-03-10+155019.png INSIGHTS - Food Halls Curated by terra alma - Make it stand out Halidom Eatery This 20,000-square-foot complex features 11 unique food options, a patio, a private event space and a majestic cocktail bar! Located in Woodland Hills neighborhood of Atlanta, Halidom Eatery caters to the local community of young professionals and families. We’re proud to say that our first five vendors are women owned: Press Waffle Co., Mad Dads Philly, yet to be named new taqueria from the founders of Zocalo, twin brother and sister Luis and Lucero Martinez-Obregon, Mango Indian and Locale Island Eats, plus there’s over two acres of green space for outdoor events and live entertainment. Want to check out a space? Register for free to TOUR! https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/3c4fe2bb-3352-428a-829c-cd5814154eb6/image.png INSIGHTS - Food Halls Curated by terra alma South End Norcross https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/ba162f4a-f456-405b-9163-e066c4d3cd05/Chattahoochee+Food+Works.jpg INSIGHTS - Food Halls Curated by terra alma Chattahoochee Food Works https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/0442a995-ceb7-4a27-bb85-676ebc61ddfc/colony+square+photo2.jpg INSIGHTS - Food Halls Curated by terra alma Politan Row at Colony Square This 20,000-square-foot complex features 11 unique food options, a patio bar, a private event space and a hidden cocktail lounge! Located in Midtown Atlanta, Politan Row at Colony Square is perfect for individuals who enjoy expanding their culinary palette. The chef-driven space allows local talents and entrepreneurs to deliver a diverse lineup of creative restaurant concepts that provide visitors with an amazing experience. Current vendors include Pretty Little Taco, Federal Burger, True Life Wellness, Gekko Sushi, Tandoori Pizza & Wing Co and others! Visit 1197 Peachtree St NE, Suite 150, Atlanta, GA 30361 to explore Politan Row at Colony Square. Hours are Monday through Thursday, 11 a.m. to 10 p.m., Friday and Saturday, 11 a.m. to 11 p.m., and Sunday 11 a.m. to 9 p.m. Want to check out a space? Email Michaela! https://www.terraalma.com/insights/digitallynativebrandsandbrickandmortar monthly 0.5 2023-07-31 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/34c51e4b-9f6e-4798-b51a-069a186dddc7/outfit2-7.jpg INSIGHTS - Why Digitally Native Brands Need Brick and Mortar The rise of e-commerce and digital shopping has drastically changed the way consumers purchase goods and services. Digitally native brands have capitalized on this shift by offering convenient and accessible online shopping experiences. However, as the market becomes increasingly competitive, these brands are realizing the importance of brick and mortar spaces in their growth and brand recognition. Brick and mortar spaces offer a tangible connection to customers and provide an opportunity for brands to create a memorable shopping experience. In-person shopping allows customers to touch, feel, and try products before they make a purchase, leading to higher customer satisfaction and loyalty. Additionally, brick and mortar spaces can serve as a hub for customer service and support, offering a personalized touch that is often lost in the digital world. Brick and mortar spaces also offer the opportunity for brands to showcase their products and create a unique brand identity. By designing physical spaces that align with their brand values and aesthetic, digitally native brands can enhance customer perception and increase brand recognition. In-person shopping experiences can also be used to host events and engage customers in new and innovative ways, further solidifying brand loyalty. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/de5c7fef-67e6-423f-ade3-929af9849a71/outfit2-54.jpg INSIGHTS - Why Digitally Native Brands Need Brick and Mortar Despite the convenience and accessibility of online shopping, brick and mortar spaces also provide a way for brands to reach new customers who may not be as comfortable shopping online. By offering a physical presence, digitally native brands can attract a wider range of customers, including those who may not have discovered their brand otherwise. Brick and mortar spaces offer the opportunity for brands to gather valuable customer insights and data. By tracking foot traffic, purchase behavior, and customer feedback, brands can gain a deeper understanding of their target audience and make data-driven decisions to improve their offerings and customer experience. As the e-commerce market continues to evolve, digitally native brands must consider the value of brick and mortar spaces in their growth and brand recognition. By offering tangible connections to customers, creating unique brand identities, reaching new customers, and gathering valuable insights, brick and mortar spaces can help digitally native brands stand out and succeed in the competitive world of e-commerce. If you’re one of these brands and curious about where to set up shop in Atlanta, let’s review your data together and find THE spot to target your ideal customer! Want to know what we know? Contact us today at 404-436-1045 or visit www.terraalma.com to sign up for a our newsletter https://www.terraalma.com/insights/forgetresidentialcommercialisformoms monthly 0.5 2023-02-12 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1676236567150-1IG6T6874M5ET9UXUFBS/unsplash-image-iN6FWLaWqKs.jpg INSIGHTS - Forget Residential, Commercial real estate is for Moms Retail real estate is a thriving industry that offers many exciting opportunities for self driven professionals looking to make a difference. While it historically been a male-dominated industry (what isn’t?), there is a growing trend of women entering the field, and there are many reasons why more women should consider a career in retail real estate. Flexibility is one of the biggest reasons why retail real estate is an attractive option for women. Unlike residential, most business owners we work with are scouting locations and showing their properties during the day. It’s often easier to plan around family responsibilities. However, there are a few dinners and evening events that will come up, so bear in mind that not every afternoon can you get back at 230pm to get the kids off the bus. (It takes a village!) https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1676236784856-WCALFWM3TIIMEHFG24UO/unsplash-image-g1Kr4Ozfoac.jpg INSIGHTS - Forget Residential, Commercial real estate is for Moms While there is no book on the world of retail real estate, with women making over 85% of all consumer purchases for themselves, family and friends, the best way to get into the field is to have a well-respected mentor. As women, we know what’s hot and what’s not. We often are in the know about emerging retail brands, where the best ramen in the city is and why one destination is more appealing than the next. One of our favorite parts of working in retail real estate involves interacting with a wide range of individuals, from business owners and landlords to shoppers and customers. We’re often scouting restaurants in parts of town that your typical day to day doesn’t allow you to connect with. We’re meeting with small business owners and asking them what’s missing in their community to better understand what brands and types of retails and restaurants would be successful. https://www.terraalma.com/insights/whymomslovesitedownrestaurants monthly 0.5 2023-02-12 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1676038305994-NNVD2I49NPSCAOYOLT23/unsplash-image-ooVDgeb0J4A.jpg INSIGHTS - Why Moms love sit down dining options As a busy mother of two kids, I understand the appeal of convenience and quick service when it comes to dining out. With our fast-paced lives, it can be tempting to opt for drive-thru options or takeout meals. However, despite the convenience factor, I believe that sit-down full-service restaurants still have a place in our world and will remain viable in the long term. Sit-down restaurants provide a different kind of dining experience compared to fast food or takeout options. They offer a chance to take a break from the hustle and bustle of everyday life, enjoy a nice meal, and relax in a comfortable atmosphere. For families, this can be especially important, as it gives us a chance to sit down and connect with one another, away from the distractions of our usual environment. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1676038345618-JOCJC9EFMEFBB0V5SJ1D/unsplash-image-zXn5qinCDKg.jpg INSIGHTS - Why Moms love sit down dining options Another important aspect to consider is the quality of the food. Full-service restaurants typically offer a wider range of menu options and often use fresher, higher-quality ingredients. This not only results in better tasting food, but also supports the local food industry, sustaining local farmers and producers. Sit-down restaurants provide job opportunities for those in the service industry. From servers and bartenders to chefs and kitchen staff, these establishments play an important role in supporting the economy and providing a livelihood for many individuals. https://www.terraalma.com/insights/drivethrubattles monthly 0.5 2023-02-10 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1676032762555-U9XOPTETZSYYOJXJQQR4/unsplash-image-50KffXbjIOg.jpg INSIGHTS - Drive Thru battles and Local Government Chipotle Mexican Grill, a popular fast-food chain, is dealing with Braselton, Georgia in the courts over its attempt to install a drive-thru at one of its locations. The city council twice rejected Chipotle's request to build the drive-thru, citing concerns over traffic congestion and pedestrian safety. The city council's initial decision was based on Braselton's zoning laws, which did not allow drive-thru restaurants in the area. Chipotle challenged the decision in court, arguing that the law was unfair and violated their constitutional rights. However, the court sided with the city council, stating that the zoning laws were reasonable and necessary to protect the public's health and safety. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1676032865214-SL32252A7U2DJ1QZ2534/unsplash-image-VTHliTT2XGI.jpg INSIGHTS - Drive Thru battles and Local Government In response to Chipotle's lawsuit, the city council revised its zoning laws to specifically prohibit drive-thru restaurants in the downtown area. According to a statement from the council, "the revision of the zoning laws is aimed at preserving the character and promoting the safety of the downtown area. Drive-thru restaurants are inconsistent with these goals and are therefore prohibited." Despite the revised laws, Chipotle persisted in its efforts to build a drive-thru in Braselton. The fast-food chain filed another lawsuit, claiming that the revised laws were discriminatory and violated their constitutional rights. Once again, the court sided with the city council, stating that the laws were reasonable and necessary to protect the public's health and safety. https://www.terraalma.com/insights/success-of-restaurant-and-retail-sales-in-2022 monthly 0.5 2026-03-29 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1674838690535-8DYMSQWTX8GRZO657NO0/unsplash-image-_3Q3tsJ01nc.jpg INSIGHTS - Success of Restaurant and Retail Sales in 2022 While the media may be delivering stories of a doom and gloom retail market, the numbers don’t lie! Statistics show that 2022 was a great year for retail and restaurant sales. Here is what we know about last year’s sales and this year’s trends! Retail Sales 2022 The advanced monthly sales for retail and food services for November 2022 state that estimates were $689.4 billion. This estimate is down 0.6% from September 2022, but up 6.5% from November of the previous year. From September through November 2022, total sales increased by 7.7% in comparison to the same period the previous year. Globest.com reports that US retail sales increased 7.6% year-over-year for the period running November 1 through December 24, excluding automotive. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1674839434304-9R7ORHJQAP4H6C35ITR4/unsplash-image-CAhjZmVk5H4.jpg INSIGHTS - Success of Restaurant and Retail Sales in 2022 Restaurant Sales According to Tripleseat, sales for the overall food industry were anticipated to reach $898 billion by the end of 2022. Increasing by 10.9% from 2021, full-service restaurants reached approximately $289 billion in sales for 2022. The limited-service restaurant segment made approximately $355 billion in sales for 2022, increasing by 7.9% from the previous year. Food Trends for 2023 Restaurant operators are ready to provide consumers with creative takes on traditional foods with fresh flavors and products. Here are the top 2023 food trends, according to The Wicked Noodle: https://www.terraalma.com/insights/getfitfornewyears monthly 0.5 2022-12-08 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1670540284481-3E69IVTTURIZBW2TYVV4/restaurant INSIGHTS - Get Fit for the New Year There is no better time to begin your fitness journey than the start of a new year! Whether you pick yoga as a hobby or want to practice a healthier lifestyle, taking the initial step in the process is always the hardest part. That’s why our terra alma team has curated a list of six metro-Atlanta gyms, studios and fitness centers to help kick-start your wellness and fitness adventure! Club Pilates Experience pilates like never before at Club Pilates! With multiple classes, instructors and studios, Club Pilates can provide you with the perfect arrangement to elevate your fitness journey in the upcoming year. From recovery and mobility to high-intensity, choose from an array of practical, low-impact classes, including Center + Balance, Cardio Sculpt, Restore and more! Studios feature mats, Exo-Chairs, rollers, Bosu Balls, and more, while highly trained Club Pilates instructors ensure each class experiences a quality workout. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1670540381739-XELJCT6VIX4XBPKW5G5D/unsplash-image-mIHbipd5-Qw.jpg INSIGHTS - Get Fit for the New Year Dancing Dog Yoga Dedicated to empowering its community, Dancing Dog Yoga offers classes within the community and its studios, providing a fun, vibrant space. The yoga company offers various classes, including Begin: Intro to Yoga, Candlelight Yin, Yogaritas and more! Not a fan of a class setting? No problem! Dancing Dog Yoga hosts workshops across metro Atlanta, as well as international retreats in Hawaii, Indonesia, Croatia and more! Become a part of the Dancing Dog Yoga family at one of its many classes, workshops and retreats. StretchLab StretchLab is a one-of-a-kind wellness concept that provides customizable assisted-stretch sessions. With a team of highly trained Flexologists®, results are guaranteed through properly executed stretches customized to focus on individual needs and problem areas. Hit your body’s reset button at StretchLab to move better and feel stronger in the new year! https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1670540430855-3TWIOYJJV3TZ38DSKLDH/unsplash-image-ss1YP57gLbM.jpg INSIGHTS - Get Fit for the New Year Pure Barre Uphold your new year’s resolution of living a healthier lifestyle at Pure Barre! Focusing on transforming the mind and body, Pure Barre offers in-person and streaming classes for all ages and strength levels. Flexibility, agility and strength improve through small, low-impact movements within a full-body workout. With several locations throughout metro Atlanta, visit a Pure Barre near you in the coming year. Row House Home to the World’s Best Rowing Classes, Row House is a boutique indoor rowing company valuing inclusivity, authenticity and camaraderie. From strength to restoration, Row House delivers low-impact, full-body workouts improve endurance, strength and confidence for all levels. With high-energy, music-driven group classes, get fit while having fun at Row House! https://www.terraalma.com/insights/casestudytheworks monthly 0.5 2022-12-08 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/0b6a9f9f-3df4-4520-b523-ed59dbaae2ee/SRS+JLL+Collier+TSCG+Atlantic+Retail+Foundry+retail+leasing+advisor+retail+broker INSIGHTS - Case Study : The Works Phase 1 of Selig Enterprises, The Works, comprises 27 acres and transforms a former industrial site to a mixed use development complete with a brewery, food hall, multiple home decor shops and bountiful opportunities for outdoor dining and gathering. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/a52594f0-4e60-45ab-b68f-208796a6a259/map.JPG INSIGHTS - Case Study : The Works - Industrial becomes mixed use. Consumers in 2022 expect more than ever before. With online shopping, grocery deliveries, how do we continue to build community? Our vote? Mixed use. In Atlanta, Selig’s The Works is in Phase 1 of an 80 acre development with Scofflaw Brewery, Chattahoochee Food Works (food hall, curated by yours truly), Your 3rd Spot (an eatertainment brand focused on building community through fun), furniture and home goods brands. An adaptive reuse project with buildings they have been assembling from 1950, Fall of 2022 will see a 320 unit apartment building on site along with a 2nd parking deck. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/486fd687-7a26-41a6-9271-b3fadf4a26a6/SRS+TSCG+JLL+Colliers+CBRE+retail+leasing+advisors+retail+brokerage INSIGHTS - Case Study : The Works - Master Plan. The master plan created with input from Noell Consulting offers 80 acres of adaptive mixed use buildings located in Atlanta’s Upper Westside. Thirteen acres of green space in transforming an industrial site is a welcome addition to supporting 500 residential units, half a million square feet of retail and 600,000 square feet of office. Following COVID, many office tenants loved being in a single story building where they didn’t have to use an elevator to get to their 21st floor office. This experience is human scale and with a two room boutique hotel in the future, many will be enjoying the site. A 425 parking space dec exists and a new 400 space deck is on the way wrapped with 320 apartments. https://www.terraalma.com/insights/smallbusinesslove monthly 0.5 2022-11-17 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/220e2fda-0772-4316-ace4-c9ea5bf796d3/Westside+Adventures+Dec+2021+Web_Isadora+Pennington__30.JPG INSIGHTS - Shop Small for the Holidays Black Friday is right around the corner ready to kick off the holiday shopping season. Discounts, sales and promotions abound, pulling shoppers into big box retailers. And while big national chains aren’t a bad place to shop, terra alma prefers to support small businesses in our local community. We are passionate about helping emerging brands, entrepreneurs, mom-and-pop shops, and all other small businesses find their perfect locations. So instead of focusing on commercializing the holidays, we choose to shop small and create experiences. Small Business Saturday is the perfect time to support local retailers and start your holiday shopping by finding unique, one-of-a-kind gifts for your loved ones. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/64f85550-fa96-440e-ab54-06173350699e/Westside+Adventures+Dec+2021+Web_Isadora+Pennington__40.JPG INSIGHTS - Shop Small for the Holidays Dress Up Boutique is a women’s boutique clothing store with 16 Southeast locations. Dress Up started with a visit to the mall. Derrick and Danielle Case visited the local mall with Danielle's sisters and were exhausted after browsing through endless stores with the same premise - overpriced clothing that lacked style and had the same items month after month. After the final store, Danielle told Derrick, "This is ridiculous; we should open our own store. We should offer new styles every week, make it affordable and on trend." That idea led to the first Dress Up store in Dahlonega, Georgia in August 2009, just five weeks after that trip to the mall. Over the years, Dress Up's heart has never changed - to keep changing the world, one dress at a time. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/a91d76a4-d8fa-49ec-b4df-714f855f60d2/PIC_20201116_134606175.jpeg INSIGHTS - Shop Small for the Holidays And of course, there’s always room for gift cards from your favorite restaurants! Speaking of restaurants, why not make time to visit a few while you are out shopping? Here are some that we love: https://www.terraalma.com/insights/theterraalmadifference monthly 0.5 2022-10-31 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/d1e6f801-6d59-41e1-aafe-646565aab854/PJ_Photography_TerraAlma-96.jpg INSIGHTS - The terra alma Difference terra alma approaches commercial real estate a bit differently. And we think different is good! As a team of five highly driven women, terra alma looks at the world from a woman's perspective. "When pitching a development/redevelopment opportunity in a room full of men, I often start the conversation with, ‘_______, I really like your shirt, where did you get it?’" said Edie Weintraub, Founder and Chief Community Builder at terra alma. "And typically, the response is ‘My wife, girlfriend or mother bought it for me.’" Who shops? Women do. The next question tends to be, "Where are you eating for dinner?" And you guessed it; the answer is similar, "Wherever my wife chooses or whatever my girlfriend bought at the grocery store." https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/85eab514-b1e2-4a12-bff3-757d2a3eeeec/PJ_Photography_TerraAlma-188.jpg INSIGHTS - The terra alma Difference However, most of the commercial real estate space is still heavily dominated by men. Retail real estate needs to cater more to the end user, hire more women and diversify the industry. Edie recently relaunched #womeninrestaurants, a platform for women in the restaurant business to help them build connections, find investors and grow their businesses. Co-hosted with Kelli Potter-Ferrell, founder of Nana’s Chicken and Waffles, #womenilnrestaurants provides a lively, engaging forum for women in the restaurant industry. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1666988810305-MH2XXZ61Y8WAMQ2Q4ZGE/unsplash-image-ASKeuOZqhYU.jpg INSIGHTS - The terra alma Difference Terra Alma is different because of their passion. Edie and her team work tirelessly to find the critical pieces of the retail puzzle. But it's much more than just brokerage for them; they are committed to creating and fostering community, and that's what makes them special. H. Mason Zimmerman, South End Norcross https://www.terraalma.com/insights/railcitiesreborn monthly 0.5 2022-10-28 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/e83dde8f-17ed-4359-a0c4-46256dd16b8d/20220602_141453.jpg INSIGHTS - The Resurgence of Train Towns There is something magical about the sound of a train – the chug chug of the engine, the blast of the horn and clackety-clack it makes as it moves through town. People have long had an affinity for trains, and trains have served us well for transporting people and goods from place to place. Many small towns across America are on the map today because of the train depot where they originated. As people move farther out from Atlanta's urban core, tertiary cities become more attractive as places to live, work and play. In many cases, housing affordability is the initial lure of smaller towns like downtown Kennesaw, Woodstock, Marietta, Cartersville, Chamblee, Duluth, Norcross and numerous others. But after a tour of the city, the quaint, historic downtown built around the train often causes people to fall in love with the town. People love the connection to the train. They love shopping locally and eating at locally owned restaurants that source local food. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/cc5410d2-f6a1-4481-a864-cdc4f48c96e8/20220602_135529.jpg INSIGHTS - The Resurgence of Train Towns Everything once centered on the allure of a train, its transportation, it’s ease of gliding through a town smoothly and its consistent schedule. Buildings popped up near train stations, and towns grew. As these railroad towns grew, they added general stores, a post office, hospital, bank, fire station, saloons or restaurants, hotels, museums, libraries, movie theaters and factories. Everything you'd need was right there near the train station. Now what's cool about these rail towns today is that all these old buildings are still there, and many are ripe for adaptive reuse. These towns are culturally viable, and people love being able to go downtown, walk to dinner, catch a show, and grab a drink. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/a55ed890-3160-4dd1-afc4-1c774dcf4943/20220428_101249.jpg INSIGHTS - The Resurgence of Train Towns Terra alma is involved in the adaptive reuse of The Silos in Chamblee. The former Manna Pro animal feed mill, the adaptive reuse of this project is in the planning stages. Slated to become a mixed-use project with a micro food hall, offices, entertainment space and a rooftop deck, terra alma is working to showcase the building's barrel ceilings, clear spans and high vaulted ceilings. Additionally, the rooftop deck will offer amazing 360-degree views of Atlanta with glimpses of the skyline and Stone Mountain. Partnering with Stein Investment Group, terra alma is working on curating the perfect collection of restaurants, retail and entertainment for the 54,000-square-foot space. https://www.terraalma.com/insights/caseformixeduse monthly 0.5 2022-09-28 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/d48d1da3-4532-4fa7-8518-811afa820672/avalon2.jpg INSIGHTS - The Case for Mixed Use Thriving areas where people can gather to eat, drink and socialize are the heart of most mixed-use developments, and they are exactly where people want to be. Prominent projects like Avalon and Ponce City Market are successful because they integrate residential and office components with restaurants, retail and entertainment, creating lively, energized atmospheres that attract people. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1662054102538-83XJPCS1V45COROTK87J/unsplash-image-iYED-ZirOiE.jpg INSIGHTS - The Case for Mixed Use - Make it stand out Repurposing buildings and traditional neighborhood development is not new, but like so many trends during Covid-19, this trend accelerated. With offices closed, people could work from anywhere, so they did. And once offices reopened, single-use offices had lost their appeal. Office workers don’t want to return to work in the same old building surrounded by parking with a basic cafeteria in the basement – they want, they demand more. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/d91f5cab-1cba-4109-839f-a51eebb98a0d/Westside+Adventures+Dec+2021+Web_Isadora+Pennington__36.JPG INSIGHTS - The Case for Mixed Use Savvy building owners are working with developers, builders and planners to envision something more. Offices can be so much more than just a place to punch a time clock and work. It starts with a vision. Re-envisioning a space starts with identifying the possibilities. Converting that sad old office complex with a dinky cafeteria at base of the building to a lively office with food and beverage opportunities, a brewery and entertainment can provide an office owner with additional opportunities to attract new types of tenants, expand their portfolio and add to the bottom line. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1662054308975-6R4UE2IBJV85GKZ9FLPK/unsplash-image-8SAxrmRbFOc.jpg INSIGHTS - The Case for Mixed Use According to GlobeSt. Adaptive reuse for commercial buildings is gaining favor due to its potential for higher returns, cheaper materials costs and being more economical than demolition. Making the case even stronger is the fact that multifamily rent growth is expected to exceed office rent growth. No wonder commercial real estate professionals are looking at offices, and adaptive reuse is growing! https://www.terraalma.com/insights/southendnorcross monthly 0.5 2022-09-01 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/4bd53a18-c549-4807-a007-4793319fc60c/South+End.png INSIGHTS - terra alma helps to transform South End Norcross Opportunities at South End available for retail, microbrewery, distillery, tapas or wine bar. terra alma has been engaged by TileTech Renewal Co. to shepherd the redevelopment of the largest tract in historic downtown Norcross. Located at 127 S. Peachtree Street, the property is more than an acre and contains several buildings. Called the South End, it will be the newest gathering place in Norcross and will incorporate new construction with the preservation and adaptive re-use of existing buildings. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/22985d4b-eef7-40b5-b22f-0f1446839f08/image.png INSIGHTS - terra alma helps to transform South End Norcross - Make it stand out One of the remaining buildings was the first gas station in downtown Norcross and is almost 100 years old. The two other buildings have been onsite for more than 70 years and were used for manufacturing and warehousing. TileTech Renewal Co. and terra alma are focused on preserving, enhancing and activating the South End to create a unique destination. To do so, they have overcome numerous environmental, legal, design and structural challenges. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/81864f59-b779-437c-83ae-87618807a25e/20220403_133933.jpg INSIGHTS - terra alma helps to transform South End Norcross The owners purchased the property during COVID-19 pandemic, worked very hard to overcome a variety of challenges and are now actively under construction at South End Norcross. Several locally owned businesses already call South End Norcross home. The former Gas Station is now home to Rose & Hemp, a CBD store. Butter & Cream ice cream, based in Decatur, will open its third location at South End in September. Refuge Coffee Co. is putting final touches on its space and will open its fourth metro Atlanta location in September. Weintraub says, “Look for the tile shop to become a restaurant or a wine bar. The Mayor, Craig Newton and City Council recently amended its zoning ordinance to accommodate the use.” A portion of the former tile shop was removed to extend Skin Alley through South End Norcross providing more walkability and connectivity to downtown Norcross. https://www.terraalma.com/insights/chambleewasonceknownasroswelljunction monthly 0.5 2022-08-19 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/3669a033-3c93-4e18-9cec-d6bc635a8a09/chamblee+apartments.jpg INSIGHTS - Chamblee, Georgia - (previously known as Roswell Junction) What’s happening in Chamblee? If you live in and around this fast growing city, you’ll be happy to know there is a lot more growth coming your way! Chamblee has increasingly gained popularity, adding more restaurants and retail over the past couple of years. Also increasing in popularity? Food halls. So, it only makes sense that more food halls are planting roots in Chamblee. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/b7b1a0b0-60a7-456b-94fb-f1cfb66f385a/manna+pro.jpg INSIGHTS - Chamblee, Georgia - (previously known as Roswell Junction) Another mixed-use development making waves in Chamblee that terra alma has the honor of working on, is located at 5466 New Peachtree Road. The development, located at the former site of animal feed mill, Manna Pro, is owned by Atlanta-based Stein Investment Group. Adaptive re-use is not new to our Stein Investment Group, Westside Ironworks and Westside Village are other projects the team has successfully completed. Our Chamblee adaptive-reuse project will be complete with entertainment, office, restaurants and a rooftop bar. https://www.terraalma.com/insights/oneyeartwelvemonths365days monthly 0.5 2022-08-16 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/9c68b2b6-e746-427b-a6e9-6a1bae1ff87f/The+Works+Shoot+March+1+2022_Isadora+Pennington_082.JPG INSIGHTS - 1 year, 12 months, 365 days of Hard Work Not to say that things have always been fun (my increasing eye bags are here to prove it), but overall, I absolutely love being a broker. I get overwhelmed with a feeling of fulfillment when I find the “perfect match” for my clients. Deep down I am proud that I have played a role in enhancing a person, family, or business’ trajectory. I have developed a true passion for retail leasing that makes all of the hard days worth it. I have met so many amazing people who have shared such powerful stories with me, and that is what fuels me to grind every day. In addition to growing professionally, I have also grown personally. I have developed a skill for being kind, but firm. I crave respect over popularity, and I have learned to be creative so that I don’t always have to take “no” for an answer. I have also changed my dining and spending habits, as I now understand how difficult it is to be a successful small business. I love all my national clients, but there is something extremely special about shopping local/small. My local clients are my heartbeat. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/15494c58-0793-48e5-8af9-b77242657419/Westside+Adventures+Dec+2021+Web_Isadora+Pennington__118.JPG INSIGHTS - 1 year, 12 months, 365 days of Hard Work Lastly, this past year has truly made me fall in love with the city of Atlanta. I have lived in many different cities, but ATL is so unique. There are so many budding and established entrepreneurs following their dreams. The diversity of people that surround me has truly developed me into a more open-minded and well-rounded individual. And last but certainty not least….. the FOOD! I have eaten so much amazing food and met so many inspiring chefs in the last year that it amazes me. While I may never be able to eat at every restaurant in the city, I am happy to die trying. https://www.terraalma.com/insights/predictionmainstreet-9l7l9 monthly 0.5 2022-06-22 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1652740486828-1QR5F80YKKJDFV0R3CNA/SRS+JLL+TSCG+retail+real+estate+advisory INSIGHTS - Shaping a community through retail and restaurant retail estate I recently read an article about household management and the need that families and young adults have across the board to save time at home. From cooking to cleaning and household chores, we all want to save time. Hello Fresh and Blue Apron proved this with pre-packaged meals that portioned ingredients, pre cut items and only required a quick pop on the stove or in the oven. During COVID, we saw many restaurant package family meals that either required no effort of the home chefs or allowed kids to make their own tacos. How does all of the above play into the world of retail real estate you ask? The next generation of mixed use and thoughtful developments need to offer a means to make our lives easier. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1652740572519-24FO064PWZGS6MFIIJYU/unsplash-image-SigR5QPEA78.jpg INSIGHTS - Shaping a community through retail and restaurant retail estate The 15 minute city is one way of doing this: clustering all your needs within a fifteen minute walk. A grocer, dentist, restaurants, entertainment and access to childcare and pet care, ways to make us more efficient, allowing us to use our time as we choose to versus the chores and household maintenance that detracts us from leisure time. Employers of tomorrow will not only be offering outdoor work spaces (yes, a desk and chair outside) and flexible working hours, they will be helping their employees secure child care providers, increase access for well-being by offering yoga and meditation classes, dog grooming and perhaps a dog park on site as well as cultivating a culture that encourages travel. If travel via air is not something a teammate or employee wants, they can opt into a vacation close to home. terra alma recently aided Passport Springs in successfully identifying an 11 acre parcel in Forsyth County for a hot springs and spa concept. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1652740639489-G19CUN4811ITX2GYR7EA/SRS+TSCG+JLL+Colliers+retail+real+estate+advisor+tenant+represenatation INSIGHTS - Shaping a community through retail and restaurant retail estate When efficiency is the goal, mixed-use developments are key; which is why we love being a part of so many. Check out our website to learn more about the mixed-use developments we’ve been fortunate to be a part of. https://www.terraalma.com/insights/predictionmainstreet monthly 0.5 2022-04-20 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1649069443095-UYTDGRBV6NN5TEFQV8G2/unsplash-image-Ee5efm1_BYQ.jpg INSIGHTS - Prediction: More walkable main streets Consumers are returning to physical stores and are in for an elevated experience. Dick’s House of Sport includes a rock-climbing wall, batting cage and putting green. (In Atlanta, Dick’s replaced Galyan’s which had a climbing wall in place before they were acquired.) Online grocery sales will represent more than 20% of the grocery business within five years. It’s a factor of convenience. When toilet paper and non perishables can be delivered to your door, why go to the store? Livestreaming, the art of selling via real-time, interactive video streams started in China a few years ago and has expanded globally. Balenciaga has hoodies you can buy to dress your online avatars. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1649069496500-OLEB3S0F7LT6S4ARN1LK/unsplash-image-E1gYI6P9hjY.jpg INSIGHTS - Prediction: More walkable main streets - Mixed Use. Consumers in 2022 expect more than ever before. With online shopping, grocery deliveries, how do we continue to build community? Our vote? Mixed use. In Atlanta, Selig’s The Works is in Phase 1 of an 80 acre development with Scofflaw Brewery, Chattahoochee Food Works (food hall, curated by yours truly), Your 3rd Spot (an eatertainment brand focused on building community through fun), furniture and home goods brands. An adaptive reuse project with buildings they have been assembling from 1950, Fall of 2022 will see a 320 unit apartment building on site along with a 2nd parking deck. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1649069568256-57NJOLKTYBZWMQ10FDZC/unsplash-image-WCm4dFvZnMM.jpg INSIGHTS - Prediction: More walkable main streets - Main Street. The City of Lilburn has been redesigning their downtown for the last five years and recently a local team of developers is transforming Main Street to add three new buildings with restaurants leading the charge. Brigade is an adaptive reuse of a former warehouse that is planned for a food hall and brewery. Expect walkable main streets to take center stage, as restaurant and retail rents climb due to supply chain challenges and construction costs. If COVID taught us anything, it's that we don’t all have to be in our cars at peak hours and maybe, just maybe, we can join a coworking space close to home. https://www.terraalma.com/insights/myfirsttwoweeks monthly 0.5 2022-04-04 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1647034236686-OLC3G2MEAEG6L7NZX1V7/unsplash-image-I8Ag046kfqc.jpg INSIGHTS - My first two weeks at terra alma (by Lauren Akinpelu) nine. In my first two weeks the team took me to these dining establishments: Local Expedition NFA Burger inside a Gas Station Breadwinner Cafe Politan Row food hall, Chattahoochee Food Hall x 2 Buttermilk kitchen, City BBQ, Karv Kitchen, Four Fat Cows https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1647034283613-EIWAO4IQ1P3BJ973ROS8/unsplash-image-3NCA3tbaE5I.jpg INSIGHTS - My first two weeks at terra alma (by Lauren Akinpelu) nine. nine market drives scouting spaces for clients: East Atlanta Kirkwood Decatur West Midtown Downtown Cumberland Alpharetta Roswell Sandy Springs https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/e0016dc0-c33b-4779-8d5f-7d25ecbd357d/The+Works+Shoot+March+1+2022_Isadora+Pennington_040.JPG INSIGHTS - My first two weeks at terra alma (by Lauren Akinpelu) - three. Porfolio reviews with Coro Dart edens https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/a3d12fe9-310e-4bdd-87b2-754e3a817efa/Screenshot+2022-03-11+164304.png INSIGHTS - My first two weeks at terra alma (by Lauren Akinpelu) - downtown. in addition to touring spaces at Peachtree Center, we also scoped out what was happened at Underground. we’re excited for what is in store between the four projects in downtown: Underground Forge South Downtown Centennial Yards https://www.terraalma.com/insights/wherewegather2022predictions monthly 0.5 2022-03-11 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1643579538600-D9QI3RU9VV6BRMPJWE5T/outdoors+nature INSIGHTS - Where we gather - crystal ball for 2022. National Parks set record attendance in 2020 Blue Ridge Parkway saw a rise in attendance in 2020 vs. 2019, as many people explored outdoors. According to National Park Service, overall attendance was down from 2019 to 2020, but that is largely due in part to many parks being closed during the beginning of the pandemic. With the accommodations for outdoor dining, we foresee that outdoor exploration and reconnecting with nature, perhaps even forest bathing, is here to stay. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/6aea6453-82f6-4689-9378-e57b172de671/y3s.png INSIGHTS - Where we gather - crystal ball for 2022. Analog Entertainment - Your 3rd Spot Scouting in person entertainment in 2020, I came across a team that expanded King’s Bowling to multiple states and was ready to take entertainment to another level. Securing a location in Atlanta for a May 2022 opening, the team at Your 3rd Spot is already a great neighbor. Showcasing not only the property, The Works, but also elevating and promoting other operators in the property, Bobo Antiques, Chattahoochee Food Works and Scofflaw Brewing, I’m confident they are already building raving and loyal fans. Giving back to their community before their doors are open is a warm way to connect and show value in advance of opening. With a wide variety of games including: curling, bowling, nostalgic arcade games, karaoke, darts, pool and cornhole, Your 3rd Spot is going to be the go-to place for not only corporate team building events, but through their membership program, a place where members get VIP treatment. I for one, CANNOT wait! Beyond Your 3rd Spot, we’re intimately aware of another fully immersive fun analog entertainment group that is coming to Atlanta. As soon as they approve us to share, we CANNOT wait to brag that we helped source their location! Fingers crossed, we’re opening late 2022. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1643579716424-KCO7QBLMVFDWB7XJUTXF/unsplash-image-a5EbQpl-IHw.jpg INSIGHTS - Where we gather - crystal ball for 2022. - Wellness McKinsey, in an early 2021 article, noted that wellness trends are on the rise. Most consumers view wellness as six dimensions: better health, better fitness, better nutrition, better appearance, better sleep and better mindfulness. We’re seeing tech and medical meet: data-driven care, apps to help consumers seamlessly book their medical appointments or obtain the prescriptions they need. in fact, wellness is becoming the new retail. brands such as Juno Medical (medical) and Tend (dental) are positioning themselves in projects such as Ponce City Market and Colony Square to be closer to the end user versus in a medical/doctors building. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1643580174810-XZCQ84OB1PV8UNHF8BX0/unsplash-image-Sfg1aQlU0bA.jpg INSIGHTS - Where we gather - crystal ball for 2022. While we may not be able to see the mountains in the distance, 2023/2024 is going to be a year our team and Atlanta can celebrate an immersive experience in wellness beyond our beloved Duluth based JeJu Sauna. Did you know that guests often come by bus from as far as Raleigh to go to Jeju? A client of ours has engineered a hot springs facility that will inevitably draw guests from a 2 hour (or more) drive. https://www.terraalma.com/insights/5-ways-technology-shapes-our-world monthly 0.5 2022-01-30 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1631044956267-ULNGFJOZ5IC55OUPUQ39/unsplash-image-CesQJ733IgY.jpg INSIGHTS - 5 Ways Technology Is Transforming Our Cities 4. Energy Efficiency Becoming Top Priority for Cities City governments understand the importance of conserving energy throughout the city. Not only is it good for the city budget, but it also helps the environment. Smart technology has begun to be used in cities such as Amsterdam, where they are upgrading street lights to LED and other energy-efficient forms of lightbulbs. Using LED lights instead of traditional bulbs helps the city reduce or increase the light as needed, thus saving energy throughout the day. 3. Cities are Safer for Citizens Just a few years ago, it was very difficult for law enforcement to capture criminals who struck in the middle of the night and within less-populated areas of their city. However, thanks to tech such as Wifi, Live CCTV cameras, and the emerging IoT (Internet of things), that has all changed, and thus citizens have become safer. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1631044845723-2PS7VJY04XJ1MWX5AVQ2/unsplash-image-211A6k91abk.jpg INSIGHTS - 5 Ways Technology Is Transforming Our Cities 2. Has Brought Communities Closer In order for technology to change a city, it does not have to be directly connected to its government or infrastructure. An example of that comes from the various apps that have been introduced over the years. Apps allow people to form stronger communities by allowing them to report crimes within their neighborhood or simply organize everyone for a block party. https://www.terraalma.com/insights/benefits-of-investing-in-commercial-real-estate monthly 0.5 2021-10-05 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1631043907085-RJANUXHKQGYN66CBETHB/unsplash-image-xoU52jUVUXA.jpg INSIGHTS - 5 Benefits of Investing in Commercial Real Estate 2) Tax Incentives Maintaining commercial properties can be difficult, but the IRS offers several different tax incentives to help with all expenses related to maintenance and upkeep. The money you save can either be taken as profit from owning the property or could be turned right back around to improve it to keep your tenants happy. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1631043935966-32HUDQYTN6IYNNN87AYN/unsplash-image-dW6dFBoHUu4.jpg INSIGHTS - 5 Benefits of Investing in Commercial Real Estate 4) Less Competition When it comes to real estate, investing in residential property is difficult as there are tons of competition over the limited properties. With commercial properties, the field is much more open. With people feeling intimidated to give it a try, you can bet you’ll have an easier chance of landing the space you’re wanting. 5) Increased Value For a property to truly bring about a profit, it must continue to appreciate value. Residential places are hard to accomplish this with, but not Commercial. Just adding a few new amenities or updating the existing ones, you can increase the value of your space and justify an increase in the prices you charge for its use. https://www.terraalma.com/insights/5-most-walkable-cities-in-us monthly 0.5 2021-09-21 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1631044154600-X85XN0GJW6Y7NZHJFEWZ/unsplash-image-Oq0KE3CWwdo.jpg INSIGHTS - 5 Most Walkable Cities in America Washington, DC: The National Mall is a museum lover's dream. A host of world-class museums are located within blocks of each other. You can also easily reach the US Capitol, the White House, and all of the nation's monuments and memorials from this central location. Pop in to see the US Constitution and then wander over to the Lincoln Memorial. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1631044136115-0PSUOO5OR86ZN8P4DNPN/unsplash-image-gZXx8lKAb7Y.jpg INSIGHTS - 5 Most Walkable Cities in America San Francisco: The dramatic Golden Gate Bridge provides the perfect backdrop when touring San Francisco on foot. Start your tour at Fisherman's Wharf and Pier 39 before moving uptown to discover the fun of the central business district. The city also offers a host of green spaces ready to enjoy. If you get tired, simply hop on a famed cable car to get you where you need to be. New York City: The granddaddy of them all, New York City is surprisingly one of the easiest cities to navigate on foot. Meander through sprawling Central Park and then hit the pavement to browse the shops of nearby 5th Avenue. Times Square is also centrally located, putting you within a few blocks of many things to see and do in this vibrant city. Or head out to check out the nearby boroughs and trendy neighborhoods on foot. https://www.terraalma.com/insights/human-centric-design monthly 0.5 2021-09-07 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1630067352624-XGRPEN1958L1B8GEAG0W/unsplash-image-lH4kUMxY6Y8.jpg INSIGHTS - How “Human Centric” Architecture Is Enhancing Culture A location, portion of a space, designated for someone. When we introduce words like “mixed-use development” and “placemaking”, we can start to explore what makes a place what it is. The Psychology Of A Place When we choose to travel to a destination, we become influenced by the intricacies of said “place”. For cities, this can involve becoming engrained with the local culture. Culture can be molded and fortified by introducing elements that are inherent within the place itself, or even forgotten as time and development has passed. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1630067411621-J6860NW05QPFGQ6RZ8XN/unsplash-image-dEGu-oCuB1Y.jpg INSIGHTS - How “Human Centric” Architecture Is Enhancing Culture For a people to gather in a place, it diverts back into itself. They must be given the reason to do so. Solutions to this don’t have to be expensive. In fact, just by solving one issue within a public area can bring the crowds. A good example of this is the Umbrella Sky Project, which began in Águeda', Portugal. Adding umbrellas to a select number of streets during summer turned the streets into venues, imploring locals and tourist to explore and offering location for events and festivals to take place. Curiosity and the desire for gathering has given people a reason to visit. The Building Blocks Of Placemaking Let’s discuss the process. The components of placemaking lie within four key categories, that can be expanded depending on the context and identity of the place: ● Sociability ● Uses & Activities ● Access & Linkages ● Comfort & Image Sociability lies within the positive aspects of interaction, a tendency to be cooperative with others, compassionate and empathetic. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1630067526761-E2X0AZEMYQNV084Z2V2L/unsplash-image-PDw8CPSkZ7s.jpg INSIGHTS - How “Human Centric” Architecture Is Enhancing Culture Summary We have seen the success of adaptive reuse as community centers, the desire to be connected is no longer solely based on profits. Instead, it goes further. The focus is now on fostering community and giving people a reason to gather. With the introduction of human centric design, industry leaders are beginning to understand that a happy person contributes the most. This has bled into many industries, including landscape architecture, design, construction and architectural. It’s a fun and exciting time to be in. Placemaking is becoming the standard and mixed-use districts are at the forefront of reshaping development. https://www.terraalma.com/insights/atlantas-food-trucks monthly 0.5 2021-08-26 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1616503438630-PRKTT6D8TVY6GR7COCMR/Lil+Bites+Emily+and+Larry+food+truck.jpg INSIGHTS - How Atlanta’s Food Trucks Weather A Global Pandemic “There was a day last March that we had 31 gigs cancel on us,” said Larry and Emily Johnson, owners of Little Bites Food Truck. “That was not a great day for us. But after about half a day of panic drinking on the couch we said to ourselves, ‘Okay now what,’ and we got a good night’s sleep and first thing the next day started driving around writing down neighborhood names.” They reached out to HOAs and began serving communities full of neighbors desperate to eat something they did not cook themselves. More business opportunities came when they connected with breweries, and the pair hope that the availability of vaccines will lead to a resurgence of festivals this spring. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1616503364749-IY6YI1U62Y2XLV3I2B5N/Good+Food+Truck+Curry.jpg INSIGHTS - How Atlanta’s Food Trucks Weather A Global Pandemic During the last 6 years Jessamine shifted to exclusively catering business, so when the pandemic hit and events like weddings were quickly canceled, her business also suffered and she says she lost all of her work. “I quickly began a curry dinner delivery on Fridays [and] a monthly pantry box subscription for foraged shelf stable items like jam and pesto sauce. And for my own piece of mind, in May, I opened Ett.” Ett, a one-of-a-kind dining experience, has made the news and grown a fandom of its own. Jessamine describes it as “my one seat restaurant in the woods.” https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1616503273443-B2I11F18ZA0KBYQ4LD6C/baked+kitchen+atlanta.jpg INSIGHTS - How Atlanta’s Food Trucks Weather A Global Pandemic “The most rewarding part for me was being able to overcome this pandemic in our first year and stay afloat,” said Allan Katzef, owner of Baked Kitchen Food Truck. Allan has dreamed of owning restaurants all over the world since he was a child, and his goal is to support his family and friends with his food truck concept. “Kind of like a way to thank my parents for everything that they have done for me and everything I have put them through.” The Baked Kitchen concept was actually a senior business project Allan developed while pursuing an Associates Degree in Culinary Arts at The Arts Institute Atlanta. After graduating, he then transformed the idea into a thriving business. When the pandemic hit he had to quickly adapt and adjust his target market as music and food festivals were abruptly canceled. So instead Allan began servicing neighborhood associations as well as setting up outside of businesses that were still operating in their office buildings. Allan says that he learned a lot and looks forward to implementing that knowledge in the years to come. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1616503986710-6QD4UC432Y5JBYSTYNER/Good+Food+Truck+Cones+.jpg INSIGHTS - How Atlanta’s Food Trucks Weather A Global Pandemic Good Food Truck, currently focusing on catering gigs only, is known for their vegan and gluten free curries that utilize hyperlocal ingredients, sides that blend Asian influences with southern favorites (such as Black Tea Smoked Collards, Curry Roasted Sweet Potatoes, and Beet Apple Chutney), savory waffle cones filled with tasty salads, and international rice krispy treats. They also offer a Pantry Box which comes with 7 seasonal and foraged local goods in each box, typically including pestos, jams, spices, and granola. Don’t miss their Watermelon Snow – a frozen watermelon is shaved down to create delicious and refreshing shaved ice offering a variety of flavors. The watermelon is shaved via pedal cart that utilizes physical effort to produce. It’s a treat AND and experience all in one! www.goodfoodtruckatl.com IG: @goodfoodtruckatl Facebook https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1616503945196-MOO3M7RLK2F5Z2BFVXCK/Lil+Bites+Deep+Fried+Oreos.jpg INSIGHTS - How Atlanta’s Food Trucks Weather A Global Pandemic The Little Bites Food Truck menu encapsulates a ‘Something Fun For Everyone’ modus operandi. “We aren't pigeon-holed into a certain type of food like tacos or pizza,” explained Larry and Emily. “We want a variety on the truck at all times and something for the kids to eat too so the whole family can eat with us.” Their signature offerings include dishes such as Philly Cheesesteaks made with cheez whiz (they call it the “traditional Philly way,” though diners can opt for provolone if they prefer), Empanadas, Freedom Fries that are smothered in wing sauce, ranch or bleu cheese, bacon, and onions, and plenty of fried goodies, even decadent Fried Oreos, just to name a few. www.lilbitesfoodtruck.com IG: @lilbitestruck Facebook https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1616503801831-L9732X7D3HSXPT8R98YT/Baked+Kitchen+Dishes+food+hall+terra+alma.jpg INSIGHTS - How Atlanta’s Food Trucks Weather A Global Pandemic Described as ‘stoner munchies with an international twist,’ the Baked Kitchen Food Truck offers mostly sandwiches and quesadillas loaded with indulgent mixes of meats, veggies, and cheeses. An example of their sandwiches is the Motha Clucka which is made with fried chicken, slaw, cheese sauce, ranch, and mango habanero sauce on Texas toast. If you’d prefer a quesadilla, you can try their Big Mac Dilla with ground beef, diced onions, tomatoes, lettuce, Da Sauce, and cheese, or their Carolina Gold Dilla which offers chicken, caramelized onions, ranch, bbq sauce, and cheese. www.bakedkitchen101.com IG: @bakedkitchen101 Facebook https://www.terraalma.com/insights/solidarity-fridges-provide-mutual-aid-for-food-insecurity-in-atlanta monthly 0.5 2021-03-06 https://www.terraalma.com/insights/design-improves-our-cities monthly 0.5 2021-03-06 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1610667544592-DM1USTAND0CL9MXBIYQ8/Comet+Alley+Crocker+Park+Westlake+OH+%28Stark+Enterprises%29+Apr+2018.jpg INSIGHTS - design improves our cities. Bright natural dining room nook with vases plates and fruits on the table. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1610666563167-QZLV6MULMET5U7M13W4V/microdistrict.jpg INSIGHTS - design improves our cities. - One of my favorites for the Baltimore design competition was the MicroDistrict by Yard & Company, @Access, Joe Nicok, Kevin Wright and Bobby Boone. Maybe the most expensive of all the options, but its amazing what can be created in such a small area. A library stand, something I first saw on a trip to Seattle. The screen with storage for outdoor viewings of sporting games or concerts would be a great attraction. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1610666753734-FRHM5X5RMMQLBAR49YPD/image-asset.jpeg INSIGHTS - design improves our cities. - Call me a hippie all you want, the letters on the street say it all. How can one walk down the street and not feel joy here? Craig Stoner and Terri Wu of EDSA created this engaging streetscape closed to vehicular traffic to provide a promenade with murals and parklets for people to gather. https://www.terraalma.com/insights/age-of-creatives monthly 0.5 2021-01-14 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1610589292688-6IYCOVSHG8J943PJAH7S/image-asset.jpeg INSIGHTS - age of creatives. - These hand-held computers have transformed many of us into digital creatives. Everyone gets to be a news reporter, snapping photos of the day’s events and sharing it with the world. Everyone gets to be a photographer, capturing the sun rises and reflections in rain on the pavement. Everyone gets to tell a story. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1610589427445-G63HI273QYJ4WIUE323W/image-asset.jpeg INSIGHTS - age of creatives. Zero Empty Spaces is an affordable option for artists wanting a studio outside of their home AND assists real estate owners of empty retail spaces bring a new energy to their property. My sister in law, Jillian, is a multi media artist in South Florida who posted on Instagram about her new studio space. An artist in residence, she is there for a handful of hours a day creating until another artist comes in for the next block of time. https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1610589699723-9HA4XTUQLHFO8I3WJT5V/popup.jpg INSIGHTS - age of creatives. Pop Up Grocer is a traveling pop-up grocery store that showcases over one hundred and fifty innovative food, beverage, pet, home and body care brands. To date, they have popped up in Los Angeles, New York and Austin, markets historically known to brands showcased inside as viable customer bases. It’s a play out of the Warby Parker book. https://www.terraalma.com/insights/our-vision-for-retail-in-2021 monthly 0.5 2021-01-14 https://images.squarespace-cdn.com/content/v1/5fea21c66dff535f9970427d/1609607537499-MIUVK8TALTPCQTGIKMEB/pexels-artem-beliaikin-929245.jpg INSIGHTS - our vision for retail in 2021. - our vision for retail in 2021. 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