what we’re thinking.

Edie Weintraub Edie Weintraub

What National Chains Don’t Tell You About Downtowns

National chains bring familiarity—but local businesses bring soul. At Terra Alma, we believe vibrant downtowns are built on the character, creativity, and connection that local operators offer. They don’t just fill space—they build community, spark foot traffic, and turn visitors into regulars. We help cities curate places people truly want to be.

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Edie Weintraub Edie Weintraub

How to Build a Downtown People Want to BELONG to.

Discover the formula for attracting foot traffic to walkable downtowns. Learn how to turn visitors into regulars through smart retail curation, emotional connection, and community-driven design strategies from Terra Alma.

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Edie Weintraub Edie Weintraub

You Were Born an Original. Don’t Let Your City Die a Copy

Downtown Charleston is in crisis — and it’s not just about rising rents or closing restaurants. It’s a warning for every city losing its walkability, small business community, and soul. As a retail strategist and placemaking consultant, I’m sounding the alarm: if we don’t protect what makes each city unique, we risk turning our neighborhoods into lifeless copies. Here’s what Charleston’s “downtown death spiral” teaches us — and how we can design cities that thrive through human connection, local culture, and walkable streets.

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Edie Weintraub Edie Weintraub

Walkability and Home Values

In every workplace, there is always space for potential collaboration! Does your office building have a currently vacant cafe? terra alma collaborates with office owners to reopen the café with a new operator not only to satisfy the appetites of your current tenants but also to attract new ones!

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Edie Weintraub Edie Weintraub

Curating the Perfect Tenant Mix: Building Spaces That Thrive

Want to transform your property into a thriving destination? Learn the art of curating the perfect tenant mix to attract the right tenants, enhance community connections, and boost profitability. From local gems to national favorites, we reveal the secrets to creating spaces that truly thrive. 🌟 Read more!

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